I Dare You! (1958)

I Dare You! (1958)

Title: “I Dare You!”
Author: WILLIAM H. DANFORTH
Publisher: The Danforth Foundation St. Louis, Missouri
Year of Publication: 1958
Pages: ~149
LOC Catalog Entry: http://lccn.loc.gov/31021549
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

EXCERPTS:

FOREWORD

“THOSE OF Us who were associated with Mr. Danforth in business know this Dare idea works. Practically all the leaders in his great organization were boys who came from humble surroundings and were dared by him to high accomplishments. He dared most by his own daring example. Mr. Danforth always gave the best that was in him, whether he was guiding a great industry, traveling in a remote corner of the world, shooting ducks or playing with his grandchildren. The day ahead was always the most thrilling day in his life. The job at hand was always the most important one he had ever undertaken. He never gave less than his best.

Several years ago Mr. Danforth published ”I Dare You” in a limited first edition for the benefit of his business, family and personal friends. Each book passed many times from one person to another. The idea spread and affected people of all ages and in all walks of life. In one case, ”I Dare You” inspired the sale of over $5,000,000 worth of insurance in a special day of the Life Underwriters’ Association. The demand from salesmanagers, Y. M. C. A. secretaries, business executives, college organizations, vocational teachers, personnel workers, preachers—everyone whose aim it is to challenge men and women to superior accomplishment—soon exhausted the early editions. Now comes the seventeenth edition revised and improved. ”I Dare You” is in its second printing in Canada. Here is more than a book. It is a working pattern of life written out of a pioneer business man’s own rich experience. It is the challenge for which Today’s Youth is waiting. It is a practical plan for action for everybody who wants to go somewhere and be somebody.

G. M. PHILPOTT

AUTHOR’S PREFACE

I agree that a business man should stick to business. But a proven four-fold program, plus a love for Youth, plus an inner urge—all dare me to write this book.

”I Dare You” is for the daring few who are headed somewhere. Those afraid to Dare might as well pass it up. It will weary the lazy because it calls for immediate action. It will bore the sophisticated, and amuse the skeptics. It will antagonize others. Some will not even know what it is all about. It will not be over popular because it calls for courage, swift and daring. But in the eyes of you, one of the priceless few, I trust will come a gleam of battle as you read on. You can be a bigger person than you are and I am going to prove it to you.

I am indebted beyond measure to Gordon M. Philpott who has been of inestimable help in the writing and editing of ”I Dare You.” His keen insight, his rare judgment and his frank criticisms have helped make this book a labor of love instead of a drab task. I honor him as a close associate in business, but most of all I cherish him as an understanding friend.

W. H. D.

I DARE YOU!

IT IS DIFFICULT to put a challenge on paper. I would rather look you straight in the eye and say, ”I dare you!” In my mind that’s exactly what I am doing. I am on one side of a table. You are on the other. I am looking across and saying ”I dare you!”

I Dare You, young man, you who come from a home of poverty—I dare you to have the qualities of a Lincoln.

I Dare You, heir of wealth and proud ancestry, with your generations of worthy stock, your traditions of leadership—I dare you to achieve something that will make the future point to you with even more pride than the present is pointing to those who have gone before you.

I Dare You, young mother, to make your life a masterpiece upon which that little family of yours can build. Strong women bring forth strong men.

I Dare You, debutante, to be a queen. Make life obey you, not you it. It is only a shallow dare to do the foolish things. I dare you to do the uplifting, courageous things.

I Dare You, young executive, to shoulder more responsibility joyously, to launch out into the deep, to build magnificently.

I Dare You, young author, to win the Nobel prize.

I Dare You, young researcher, to become a Microbe Hunter.

I Dare You, barefoot boy on the farm, to become a Master Farmer—A Hunger Fighter.

I Dare You, man of affairs, to have a “Magnificent Obsession.”

I Dare You, Grandfather, with your roots deep in the soil and your head above the crowd, catching the rays of the sun, to plan a daring program to crown the years of your life.

I Dare You, who think life is humdrum, to start a fight. I dare you who are weak to be strong; you who are dull to be sparkling; you who are slaves to be kings.

I Dare You, whoever you are, to share with others the fruits of your daring. Catch a passion for helping others and a richer life will come back to you!”

TABLE OF CONTENTS:

FOREWORD iii
AUTHOR’S PREFACE v
I DARE YOU ix, x
You CAN BE BIGGER THAN YOU ARE 1
ARE YOU ONE OF THE PRICELESS FEW? 5
I DARE YOU TO ADVENTURE 8
I DARE YOU TO DO THINGS 13
Now FOR THE START 21
I DARE YOU TO BE STRONG 24
I DARE YOU TO THINK CREATIVELY 45
I DARE YOU TO DEVELOP A MAGNETIC PERSONALITY 64
I DARE YOU TO BUILD CHARACTER 81
I DARE YOU TO SHARE 93
LAUNCH OUT INTO THE DEEP 105
I DARE AND SHARE 116

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How To Make Your Daydreams Come True (1952)

How To Make Your Daydreams Come True (1952)

Title: “How To Make Your Daydreams Come True”
Author: ELMER WHEELER
Publisher: PRENTICE-HALL, INC. New York
Year of Publication: 1952
Pages: ~207
LOC Catalog Entry: http://lccn.loc.gov/52013353
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

INTRODUCTION:

“IF WISHES WERE HORSES

If you were offered three wishes right now that could and would be fulfilled through sheer magic by a fairy godmother, what would they be? Would they be wishes for success…money…travel… new clothes … a new car … a home … or to marry a handsome prince or a beautiful princess?

All these things: your success in life, your bank account, a beautiful car, a home to be proud of, a wonderful mate, are proportional to your dreams … your daydreams!

And here, at long last,—and for the first time in this age, I believe— seems to be the practical, the workable Big Secret of how to transform your wishes, your desires, and your daydreams into realities— and this secret works as surely as if you had a magic wand in your own hand!

An Incredible Power

In this era of colored TV pictures, radar, guided rockets, the harnessing of the incredible power of the atom, and man’s mind probing more and more into the unknown, it is not beyond the realm of understanding that a man has discovered this secret…

Or, in the interests of the absolute truth, he has perhaps rediscovered it out of the unrecorded civilizations of the past, since there must have been some foundation for the theory of the philosophers of old who believed sincerely that “Castles in Spain” could be turned into real stone and mortar.

The man who has discovered (or rediscovered) this secret is Elmer Wheeler, a Sales Engineer and Consultant of international renown. He is famous for his unparalleled “Word Laboratory” and library of “Tested Selling Words.” He is famous as a lecturer and is well known everywhere as the “Sizzler” since it was he that created the well-known selling phrase, “Sell the Sizzle, not the steak.”

He is a noted author, having written such books as Tested Sentences That Sell, Tested Retail Selling, How to Sell Yourself to Others, The Fat Boy’s Book, and many more tested works that have helped thousands of men and women to achieve a lasting success.

A Master Formula

Elmer Wheeler’s Master Formula, contained in this new book, is developed and blueprinted for you in the following easily read pages as a true and exacting science, as workable today as any mathematical or chemical formula to be found.

Getting your wishes and desires out of your daydreams and into your objective grasp—as a usable power of great force—is, to this author, a matter of “simple engineering” that you can master in the length of time that it takes you to read these pages.

This is, perhaps, not a new theory nor a new science, but, most certainly, this Master Formula is a new force—a new power (for you who will use it) in the “HOW” of saddling your wishes and desires in order to convert them into horses you can ride to success.

1000 Times Tested

As proof, that this Master Formula does and will work for you, Elmer Wheeler offers the successes of 1,000 men and women.

They are the people about whom he has written in his newspaper column, “Success Secrets,” published through General Features Syndicate, during the past five years.

When he asked each of these 1,000 successes what they considered the secret of their success to be, he discovered a theme—a thread, if you please—running through all of the answers. This theme, or thread, under close scrutiny proved to be a loose or general pattern!

In a keen analysis of this pattern he reduced all answers to their very essence and in this essence he discovered the Master Formula— six basic rules, that, through their conscious or unconscious use, had made these 1,000 people a success.

Six Basic, Simple Rules that you can use!

Not a Miracle

Although these six rules, which led, by their use, to the success of these 1,000 people, may work in a magic manner, there is, in the true sense of the word, absolutely nothing magical about them.

They are practical and workable in the everyday sense of these two words!

Best of all, they are practical and workable for us “little people” in life. The 1,000 successes of whom Mr. Wheeler has written do not include the Fords, Wanamakers, Edisons, or others whom history records as “Big Men.”

Those of whom he writes and from whom this Master Formula came include the GIs who daydreamed in the trenches, housewives, plumbers, small boys… people, most of whom have attained their success since the last war—some of them even millionaires—but everyone an undeniable success through the use (knowingly or unwittingly) of the six basic rules contained herein.

So, although there is more than a passing possibility that this book would help the genius or financial wizard, it is primarily intended to help us “little people”… the man in industry, the bookkeeper, the girl behind the ribbon counter, the bootblack, the truck driver … every man or woman who wistfully wishes for and desires the better things of life, who daydreams about them and wants their dreams to come true.

A Parallel of Horatio Alger

The people you read about in this book could very well be your neighbors! Very often their success parallels that of the heroes and heroines of Horatio Alger’s novels.

They include the boy who invented a paring knife, the man who invented the zipper, a GI who founded a radio firm from a wheel-chair. They are boys and girls, men and women, the kind you hear and see striving for success on an “amateur hour” radio program or the ones you read about in “business success” magazines.
They are people such as yourself, people who want to improve their lot in life, become better people, gain success and position in life.

This fascinating book is for you! You can make your wishes, desires, and daydreams pay handsome dividends through the application of the six simple, basic rules in this Master Formula!

This amazing publication tells you HOW TO MAKE YOUR DAYDREAMS COME TRUE! and the Master Formula will work for you if you will but let it!”

NELS KONOLD

TABLE OF CONTENTS:

PART I
What Is the Secret of Success? Money? “Pull”? Education?
1. WHO CAN BECOME A SUCCESS? 3
2. LUCK IS NOTORIOUSLY UNRELIABLE 10
3. THERE ISN’T ENOUGH “PULL” TO GO AROUND 15
4. MUST YOU BE BORN WITH MONEY TO BECOME A SUCCESS? 22
5. IS EDUCATION NECESSARY TO BECOME A SUCCESS? 27
6. IS SUCCESS DUE TO WHERE YOU’RE BORN? 34
7. HOW IMPORTANT IS AGE IN GAINING SUCCESS? 39
8. IS SUCCESS FOUND ONLY IN BIG CITIES? 46
9. IS SUCCESS FOUND AT THE TOP OR THE BOTTOM? 52
10. HOW LONG DOES IT TAKE TO BECOME A SUCCESS? 58

PART II
The Master Formula for Making Your Daydreams Come True
1. DECIDE WHAT YOU WANT 67
2. PUT IT ON PAPER 75
3. KNOW WHERE TO START 80
4. SET IT IN MOTION 87
5. DON’T SETTLE FOR LESS 92
6. RECOGNIZE ITS ARRIVAL 97

PART III
More Keys to Success
1. DON’T THINK “IF”—THINK “HOW” 105
2. THE DAY OF HORATIO ALGER IS NEVER OVER 111
3. ASSOCIATE YOURSELF WITH SUCCESSFUL PEOPLE 118
4. GET EXCITED AND EMOTIONAL ABOUT YOUR DREAM 124
5. WHAT TO DO WHEN YOUR DREAM MEETS AN OBSTACLE 129
6. THE BRAIN AND THE SILENT DOG WHISTLE 134
7. THREE BOGEY MEN WHO WILL TRY TO STOP YOUR DAYDREAMS FROM COMING TRUE 143
8. THE ONE BIG REASON PEOPLE DON’T SUCCEED 154

PART IV
25 Actual Case Histories of People Who Turned Daydreams into Success
1. WILLIAM BRENNER 160
2. HOWARD (SPARKS) DODGE 162
3. JOHN HOLMES 164
4. ROBERT P. GUST 166
5. EDWARD BOK 168
6. JOHN WILLYS 170
7. HENRY GREENSFELDER 172
8. BILLZIEGLER 173
9. C. C. BRADLEY 175
10. DON DAVIS 177
11. ROBERT HERZ 179
12. ED PRICE 181
13. FRANKLIN J. LUNDING 182
14. MY OWN GRANDMOTHER 183
15. LEO CORRIGAN 184
16. MARIAN BIALAC 186
17. THE MIDWEST HOUSEWIFE 187
18. THE FACTORY WORKER 188
19. RICHARD BARANCIK 189
20. THELMA BRUNDAGE 190
21. T. G. COOKE 191
22. JANET AND ERNEST JARYIS 192
23. ASA PHILLIPS 193
24. WILLIAM FOSTER 194
25. MRS. TOY LEN GOON 195

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This Way To Happiness – Psychology For Living (1958)

This Way To Happiness – Psychology For Living (1958)

Title: “This Way To Happiness – Psychology For Living”
Author: CLYDE M. NARRAMORE, ED.D.
Publisher: Zondervan Publishing House Grand Rapids, Michigan
Year of Publication: 1958
Pages: ~181
LOC Catalog Entry: http://lccn.loc.gov/58042573
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

INTRODUCTION:

The Search For Happiness

EVERYONE wants to be happy. And people the world over are devising ingenious methods and going in every direction to find happiness. In fact, much of our amazing space age progress is the result of man’s search for a happier life.

Men of the twentieth century hold several distinctions. One is their unusual understanding of the human mind and body. This knowledge outstrips that of all other generations. But strangely enough, the more they know about themselves, the less happy they seem to be.

Surely, something is lacking. Because the “things” that many people seek to bring them happiness do not seem to “do the job.” With our modern means of earth and space travel, man has still not found his way to happiness. Millions of hospital beds are added each year, but people feel no better. Although an impressive array of clever labor-saving devices give him more leisure time, still he is not content. Today we have more and better foods on the market, yet people are starving for satisfaction. Insurance companies are issuing more policies with wider coverage, but people feel more insecure than ever. Millions are adding tranquilizers to their regular diets, yet they have no peace.

Why is this?

Obviously people are overlooking something important — the ingredients of happiness!

When skilled psychologists and psychiatrists probe into the innermost feelings of man, they find basic psychological needs that demand fulfillment. Just as people have physical necessities — food, shelter and clothing, so they have definite psychological needs. “People,” the specialists agree, “cannot possibly function at their best, or find real happiness until these needs are met.”

What are these needs? And how are they satisfied?

As you identify your psychological needs and take steps to meet them, you will say, “THIS IS THE WAY TO HAPPINESS.”

TABLE OF CONTENTS:

1. THE SEARCH FOR HAPPINESS 11

2. LOVE AND AFFECTION 13
When Love Is Not There
Others
The Greatest Love

3. THE GUILT COMPLEX 39
Right and Wrong
A Universal Problem
The Consequences
Where Shall We Hide It?
Facing Reality
The Real Remedy
A New Nature
Gone Forever

4. BELONGING 54
The Desire to Belong When You Don’t Belong Helping Others Belong Belonging to God Belonging to God’s Family

5. KNOWLEDGE THAT SATISFIES 71
Learning Is Big Business Incentives Helping Others Information Plus Knowledge with Satisfaction

6. How TO HANDLE FEAR 86
What Does Fear Do? How Fear Begins Nipped in the Bud Understanding Minimizes Fear Preparation Reduces Fear The Wrong Methods God and Fears

7. ECONOMIC SECURITY 115
The Scurry for Security Attitudes and Health Adults Can Help Our Part God’s Part

8. YOUR UNIQUE CONTRIBUTION 131
How It Affects Us Life Can Be Meaningful Never Too Late Encouraging Others Contributing for Eternity The Greatest Contribution

9. SECRETS OF SUCCESS 152
Tonic for Your Personality
Success Means More Success
Success and Health
We Can Help
Successful Fools
The Road to Success
The Right Kind of Success
It Can Be You!
Success That Lasts Forever

10. FAITH THAT ENDURES 173

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Discover Your Real Assets (1962)

Discover Your Real Assets (1962)

Title: “Discover Your Real Assets”
Author: ALFRED UHLER
Publisher: NEW YORK: THE CITADEL PRESS
Year of Publication: 1962
Pages: ~158
LOC Catalog Entry: http://lccn.loc.gov/62021007
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

INTRODUCTION:

“Here you are! I have never seen you, probably never heard of you. Yet within this book you will find a description of yourself. Not, perhaps, as you are at this moment, but you as you can be, as you want to be. To help you find out just what that Self of yours is and what it can do is the object of this book.

Let me say at the outset that you will find nothing negative about yourself, for there is nothing negative in the Self your Creator gave you. We shall help you find your real assets.

There’s no mystery about it, no soothsaying. It is according to a scientific principle. You know that a rose is a rose, but there are Crimson Glory roses, Ophelia roses, Rosa Rugosa, Floribunda, and many more. A dog is a dog, but there are collies and spaniels and Scotties and Bedlingtons and dachsunds, to name a few. And you’d never mistake one for the other.

You know that every race of man has its distinctive characteristics, some more easily discerned than others.

Well, there are also types of human personalities that you will find to be distinctive psychologically when you learn what their differences are. Because the human is a more complex organism than other forms of life the variations are more subtle. But these can be defined, and as you learn what they are you will not only find that you know how your own particular type of mind works but you will also be able to see what makes other people tick.

Of course every person is unique. No one just like you has ever been or ever will be. But in your quality of mind and emotion you fall into a specific grouping. This quality is inborn. It never changes. It can be developed, as it should be, or it can be inhibited. This is the result of the impact of the environment.

Various psychologists, notably Carl Jung and Ernst Kretschmer, have made type classifications. David Seabury, the pioneer consulting psychologist, has embodied some of their ideas in his type classification, particularly Kretschmer’s concept of cycloid and schizoid. But Seabury has gone into the type differentiations much more fully; hence his classification is very much more specific.

Seabury had many thousands of clients when he was practicing in New York. In his work with them he found that there were certain basic characteristics which each one possessed, according to his emotional drive. The latter fell into four large groupings, based on the four instinctual drives of attraction, curiosity, pugnacity and flight. In man, these instincts are sublimated.

Attraction or sex, the instinct of creation and nurture, produces the physical infant; in its sublimated form, it produces the brain child, the book, the work of art, the invention, the new in any field.

The drive of curiosity becomes wonder, the urge to know why, what, how and when, but particularly why. People of this type are especially interested in the mean-ing of what happens, rather than the simple fact.

The pugnacity instinct becomes rage, the constructive urge, the drive to change things. It finds its outlet in building, in various branches of engineering, and so forth.

The instinct of flight takes the form of caution, foresight. It looks ahead, it conserves, it senses values. It takes care of things and people.

So Seabury calls the four basic emotional drives Sex, Wonder, Rage and Fear. Everyone has all four of them, but one is accented in each individual.

Seabury also found that everyone has a secondary drive which modifies the first. For example, in every Sex type person, the creative drive is modified by wonder, rage or fear. Therefore he calls them respectively Sex-wonder, Sex-rage and Sex-fear.

In the Sex-wonder type, the wonder deepens the creativity, tending to send it into more philosophic areas.

In Sex-rage, the rage, the urge to do, drives the creativity on to fulfillment.

In Sex-fear, the caution tends to retard the creativity, to keep it from believing that it is creative.

Thus each primary drive is modified by one of the other three, giving us Wonder-sex, Wonder-rage, Wonder-fear; Rage-sex, Rage-wonder, Rage-fear; Fear-sex, Fear-wonder, Fear-rage.

These are all described at length in succeeding chapters.

No one drive is more important than any other. Each has its particular work to do in the world, work for which it is especially designed. When functioning properly, each one cooperates with the others. The creative, sex drive gets the idea out of the blue; the wonder drive interprets it, forms the blueprint; the rage drive builds according to the blueprint, the fear drive raises the neces¬sary cash, insures the creation, and in general takes over and sells the finished product.

You have one of these drives accented, and you will recognize your basic type in the description of it. There are tests, too, which will help you to pinpoint your type. When you know it, you will know where to put your efforts. You will know, too, why you have not been satisfied with your life up to now. You will know why you have felt instant rapport with some people and not with others.

In Dr. Seabury’s work and in my own, I have seen over and over again the exhilarating effect of applying this knowledge of the types to individual cases. A man will enter the consulting room looking despondent and unhappy, his face a mask of gloom. He isn’t satisfied with his work or with his life. Nothing gives him happiness.

First I find out what his type is. When I know that, I can give him a picture of what his native capacities are, the kind of life to which he is best suited.
He has undoubtedly thought himself a failure. And he has been, because he’s been trying to do something for which he wasn’t fitted. He didn’t know himself.
As I describe the man he really is, his face lights up. He grows excited about the possibilities opening up before him. Hope springs within him, and he leaves the

office with head up, firm step, and a smile. The new picture he has of himself is stimulating and inspiring.

You, too, can have this experience. The reward which the knowledge of the types offers is a new view of yourself, and I can promise you that you will like what you see.”

TABLE OF CONTENTS:

Introduction 7
I PARTNERS IN LIFE 13
II YOU HAVE A BASIC “WILL” ACCENT 23
III THE DRIVE OF SEX 29
The Creative Drive
IV THE SEX-RAGE TYPE 38
Creative—Constructive
V THE SEX-WONDER TYPE 44
Creativity—Curiosity
VI THE SEX-FEAR TYPE 50
Creativity—Caution
VII THE WONDER DRIVE 58
The Drive of Curiosity
VIII THE WONDER-RAGE TYPE 66
Curiosity—Constructiveness
IX THE WONDER-FEAR TYPE 71
Curiosity—Caution
X THE WONDER-SEX TYPE 77
Curiosity—Creativity
XI THE RAGE DRIVE 86
Constructive—Mechanical—Executive
XII THE RAGE-SEX TYPE 92
Constructive—Creative
XIII THE RAGE-WONDER TYPE 99
Constructive—Interpretive
XIV THE RAGE-FEAR TYPE 105
Constructive—Cautious
XV THE DRIVE OF FEAR 114
Caution—Foresight—Sense Perception
XVI THE FEAR-SEX TYPE 121
Cautious—Creative
XVII THE FEAR-WONDER TYPE 127
Cautious—Interpretive
XVIII THE FEAR-RAGE TYPE 133
Cautious—Constructive
XIX CHECK YOURSELF! 142

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Discover Your Self! – A Practical Guide to Autoanalysis (1956)

Discover Your Self! – A Practical Guide to Autoanalysis (1956)

Title: “Discover Your Self! – A Practical Guide to Autoanalysis”
Author: Dr. STEPHAN LACKNER
Publisher: FAWCETT PUBLICATIONS, INC., Greenwich, Conn
Year of Publication: 1956
Pages: ~160
LOC Catalog Entry: http://lccn.loc.gov/56009322
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

INTRODUCTION:

You don’t consider yourself bad company, do you? It would not be a great hardship to spend an hour a day three or four times a week in your own exclusive company, would it? These short periods of solitary rumination may transform you from a discontented, disorganized being into a serene personality.

Discovering your self is a restful but highly stimulating process. It does not require great powers of concentration; on the contrary, the faculty for “decentration” is what you will have to develop.

Lack of self-control in the face of temptation, an overabundance of self-control hampering vital emotions and functions and various cases of hysterical incapacities can be cured completely through autoanalytical practice. Fits of melancholia or a senseless abandon to superficial fun, excessive shyness or compulsive show-offishness can be eliminated by drawing on secret resources. Autoanalysis does not offer a sure-fire cure for nervous symptoms like tics, stuttering, asthma and certain kinds of skin diseases, but in combination with competent medical treatment it may help by bringing relief from the common cause of these evils: relief from the pressure of a clogged sub-conscious.

The autoanalytical method developed in this book is especially adapted to the faculties of the unassisted lay¬man. A word of warning may be in order: if you feel that you won’t have the energy necessary for such an undertaking, don’t even embark upon it. See a reliable psychiatrist instead. If your symptoms seem to be of a severe order, don’t try to analyze yourself. The exercises and analyses prescribed on the following pages can help against neurotic but not against psychotic disturbances.

The nervous person is addressed. Through this medium it is not possible to guide the deranged.

Nevertheless, some psychiatrists, especially if they are hard pressed for time, may find it useful to put this book into their patients’ hands in order to convey information and training supplementary to their treatment.

Autoanalysis makes extensive use of techniques based on discoveries of the pioneer psychoanalysts, but only insofar as they can be applied by one individual to his own troubles. It uses other techniques too, such as auto-suggestion, self-conditioning, introspection and certain “mental tools.”

Since the lonely, decentrated mind only too easily can float away from its problem, I have devised a few symbolic “props” for the autoanalyst. For instance, if you feel at odds with the world, write one word characterizing your chief complaint on a blackboard. After passing one full autoanalytical session facing this word and getting your fill of its nasty associations, wipe it off your slate; you can be sure that this simple symbolic act has the suggestive power to wipe away your complaining mood too. (“Make a clean slate of it.”)

Introspection is not “brooding.” Rather it is work, hard work applied to your essential self. When you set out to discover your self, you want, first, to reach the unconscious center of your own being and, second, to make this center respond to your conscious directives. Almost every human being has an astonishing amount of psychic power, but many men and women cannot use their will power when it should serve to improve their own functioning. You must break through the outer crust which is formed by moral censorship and self-censorship, by forgetfulness, inertia, taboos. The process of gaining access to your own unconscious core in order to clear up emotional complications is what you might call “learning to be an autoanalyst.”

This method, I believe, can be understood easily by the many men and women whose disorders originate in hurt feelings and not in hurt thinking.

Our troubled epoch is reflected in the profound restlessness of many physically healthy individuals. Statisticians predict that one seventeenth of the population of the United States will spend some time as mental patients in our hospitals. This is a terrifying figure. The spread of autoanalytical knowledge and technique might help to reduce this danger.

Many people who need psychiatric treatment never get it, mainly for three reasons: lack of money, lack of time, and inhibitions against self-revelation. In many cases, the monetary reason obviously is the decisive one. Lack of time can be a strong deterrent too. To accomplish his purpose, the analyst will need the patient’s undivided attention (or better, his undivided inattention) for one hour five days a week during a period of several years.

If you can overcome these two material obstacles, there remains the third: most men do not want to talk about their secret lives. Many women seem to have a strong urge to speak in the first person singular. This, however, as a rule is the extrovert kind of talk which aims to impress the partner with affectations and affections: there can be no psychic healing without introversion.

The approach to psychological analysis by reading a book and thereby learning to apply analytical methods to one’s own symptoms has none of these disadvantages. A book cannot do the work of a competent psychiatrist, of course, but it can be of considerable help.

Self-discovery builds on an ancient tradition. Introspective processes have been of vast importance in the adventure of man’s learning about himself. They have been elaborated upon through the centuries, from Buddha down to the founders of psychoanalysis. As a matter of fact, Professor Freud made many of his valuable discoveries by observing Professor Freud. (He verified the symbolic significance of slips of the tongue, for instance, in just that manner.) Many psychiatrists deny that analysis applied by laymen to their own symptoms can produce durable healing effects. Freud’s pupil, Otto Rank, recommended that “the guidance of the analysis should be withheld completely from the patient.” Freud himself had different ideas: “The analyst rejoices if he can save his advice and, instead, waken the initiative of the analyzed person.” This seems to indicate that some autoanalytical work of the patient would have found his approval. A comprehensive study of self-analysis has been made by Karen Horney. I am deeply indebted to these and many other workers in this field.

Contrary to standard psychoanalysis, the autoanalytical method explores the inner rhythms of the living organism. Certain procedures can be effective only if they are coordinated to the ebb and flow of the psyche, to “high” or “low spirits.” As a matter of fact, it might be a good idea for the autoanalyst to obtain what is known as his Biogram and to use his biorhythmic data as a frame of reference during the progress of his studies and exercises.

Autoanalysis, as a system, relies on the essentially good qualities of man’s unconscious mind. Some psychiatrists picture the subconscious as filled exclusively with complicated traumata and barbaric drives. I am firmly convinced that this isn’t the whole picture. The unconscious is also the seat of repressed humane and graciously childlike feelings which the tough, battered adult of our era has consciously discarded. Therefore, the unconscious part of our soul can be transformed into a constant source of elation and inner contentment, into a counterbalance against actual afflictions. The unconscious is really your guardian angel—if you learn to understand its untrammeled voice.

TABLE OF CONTENTS:

INTRODUCTION ix
1. WIND UP YOUR WORRIES 13
2. DON’T BE AFRAID OF YOUR UNCONSCIOUS! 19
3. APPOINTMENT WITH YOURSELF 26
4. EROS HAS MANY MASKS 33
5. THE HOMONYMY TEST 39
6. REMEMBRANCE OF THINGS PAST 48
7. THE BALANCE OF THE MIND 58
8. AUTOMATION NEUROSIS 66
9. D. P. NEUROSIS 74
10. CONCENTRATION AND DECENTRATION 81
11. WHAT IS HAPPINESS? 88
12. YOUR UPS AND DOWNS 95
13. WAVES OF YOUR VITAL RHYTHMS 102
14. AFFECTION, LOVE AND SEX 112
15. LIFE—NOT A CEREMONY 120
16. CULTURE VERSUS PRIMAL URGES 129
17. NORMALITY—OR SIMULATED NORMALITY? 137
18. ABSOLVE YOURSELF OF GUILT 143
19. SELF-DISCOVERY AND YOUR EGO 153

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How To Put Yourself Across (1962)

How To Put Yourself Across (1962)

Title: “How To Put Yourself Across”
Author: Elmer Wheeler
Publisher: BRAMHALL HOUSE : NEW YORK
Year of Publication: 1962
Pages: ~313
LOC Catalog Entry: http://lccn.loc.gov/62011892
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

EXCERPT:

“Self-Confidence And Success

(As observed by A. H. Kulikowsky, Publisher, Salesman’s Opportunity Magazine)

This summer I walked into the office of a leading sales execu­tive, a man who operates a multi-million dollar company. It was a handsome office and I complimented him on the furnishings and the expensive pictures that covered the walls.

I was curious, however, about a large, cheaply framed motto that hung in the center of the wall above his desk. It simply said . . . SMILE. Before I left my curiosity got the best of me and I asked whether there was a special reason for giving it the place of honor in his office.

“When I began this business almost thirty years ago,” he told me, ”I would often work sixteen and eighteen hours a day. I had a little office in a loft that was stifling in summer and freezing in winter. My wife often had to patch the only pair of pants I owned and there were many times when her tiny salary as a clerk in a department store paid the rent for our little apart­ment and bought our groceries.

“One day I came home, after a long and disappointing day, and told her that it was no use. I had failed.

“She pleaded with me to give it six months more . . . she asked only that I look on the bright side. Yes, it was uphill all the way. It was rough. But, if it worked out, and it might, our sacrifices would be repaid.

”A few days later she slipped into my office and hung that motto over my desk. It forced me to smile … to laugh · . . to forget my troubles for the moment. Every time I had to deal with someone who was getting my goat, I’d look at it … and my sense of humor would return. If I was disappointed, I felt obliged to see the silver lining. It made a big difference in me and my sales.

“Over the years, I’ve gotten a reputation for being a man who is self-confident, pleasant and easy to do business with. This repu­tation, I feel, is the backbone of my business. I’ve learned that self-confidence and success are inseparable in selling.

“Although I feel that I no longer need to be told to ‘smile’ since it has become a second nature, I never want to forget the importance of being contented, confident and pleasant. Don’t you think that it deserves the place of honor in my office?”

I certainly did! I also felt that he had an important message for everyone. If you can master the secret of inner contentment if you can retain your serenity in the face of difficult problems … if you can overcome discouragement you will have the in­gredients of the self-confidence you need to succeed.

All of us have much to be thankful for. We have many bless­ings on the credit side of the ledger of life. At this, the Thanks­giving season, it’s especially appropriate for us to review them.

Remember your blessings. Make it a practice to smile. Con­centrate on the positive side of your life and your work. Doing these things will give you a confident personality. It will make you the kind of person people trust, admire and respect. Above all, it will make you a successful salesman!”

TABLE OF CONTENTS:

1. How to win others to your way of thinking foreverlasting friendship 13
2. Be a success by using the Jack Benny manner of selling an image of yourself 21
3. Sizzling ways to make people feel like a million dollars 31
4. How an inferiority complex saps your energy, drains pep, loses friends—and what you can do about it 45
5. How to harness an inferiority complex and make it work overtime for you 57
6. How to make people do things for you 75
7. How to make your daydreams come true 85
8. Beware of pseudo-admirers or back-patters and don’t be one yourself 93
9. Two-word system to win friends and friendships 101
10. Don’t hide yourself behind a mask of put-on modesty 109
11. Pick the right day to ask people for favors 119
12. The hypnotist’s great secret that anyone can use to influence people 129
13. How to get the full attention of people 133
14. Have a genuine regard for others and in so doing have many friends 143
15. How to gain popularity 149
16. Two ways to make new friends and hold the friends you now have 153
17. One big word that will take you fast down any road to success 159
18. How to use the “kingly feeling” in making others feel important 165
19. The art of good conversation 173
20. Word magic 179
21. Reporters’ tactic to open up a person 189
22. The importance of being trivial and using “small talk” in getting yourself over 201
23. Zen is the philosophy the Chinese used centuries ago to teach the fallacy of pressing too hard to win 211
24. What Tao is and how it can help you win others to your way of thinking 221
25. Yoga—and how it can be used by anyone to help him get along better in life 241
26. Instant ways to lose friendships and alienate people 255
27. The magic ingredient in all of us that does most to make us rich 263
28. Successful ways to go places in life through simple methods 273
29. Tested ways to get along on the job 281
30. Six steps to get ahead faster in life 293
31. A condensation of ways to win others and avoid enemies 299
Meet the author 309

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The Magic Seven: 7 Steps to Perfect Spiritual Power (1901)

The Magic Seven: 7 Steps to Perfect Spiritual Power (1901)

Title: “The Magic Seven: 7 Steps to Perfect Spiritual Power”
Author: Lida A. Churchill
Publisher: THE ALLIANCE PUBLISHING CO., NEW YORK
Year of Publication: 1901
Pages: ~46
LOC Catalog Entry: http://lccn.loc.gov/01006309
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

PREFACE:

“I should have made it shorter if I had had time,” was the reply of a noted clergyman when a listener complained that his sermon was too short.

The author of this book spent much time in making THE MAGIC SEVEN so short that it cannot only be carried in the pocket, but its contents be carried in the memory and the heart. It aims to eliminate all which would entangle the thought or confuse the mind, and to make plain a course by which mental powers may be utilized in all the affairs of life.

The unseen forces are the real forces. By the persistent, patient, intelligent use of the thought implements, you may put in operation power which is invincible.”

LIDA A. CHURCHILL

TABLE OF CONTENTS:

Step 1 – How To Center Yourself 11
Step 2 – How To Go Into the Silence 15
Step 3 – How To Concentrate the Mind 19
Step 4 – How To Command Opulence 23
Step 5 – How To Use the Will 29
Step 6 – How To Insure Perfect Health 34
Step 7 – How To Ask and Receive 41

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Blueprints For Living (1954)

Blueprints For Living (1954)

Title: “Blueprints For Living”
Author: J.P. Wharton
Publisher: Willing Pub. Co, San Gabriel, Calif.
Year of Publication: 1954
Pages: ~66
LOC Catalog Entry: http://lccn.loc.gov/55017417
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

FOREWORD:

“If one is to build a home he is wise to get a clear, well designed set of blueprints, study them carefully and then go ahead with his building. The blueprints will not construct the house for him (that is the work of the builder himself) but good plans will greatly facilitate his work. There are certain laws of construction that should be in any house plan; while the type of house, its location, materials, colors, size, should be defined by the individual’s own taste and requirements.

In the same way, this book is a set of blueprints for living in this new Age— very simple blueprints that anyone can read and follow, if he or she is drawn to them. They show what the atomic discoveries prove the substance of our world to be and how to make these discoveries practical in normal everyday life. These blueprints show how to let go of outmoded methods and conduct. They show how to live beyond the fear of domination from any form of personal bondage. They show how to free oneself to fulfill his or her own pattern of life with inner peace and security. They are intentionally concise, leaving the details of personal action to be governed by an individual’s own natural inclinations, talents and general development.”

—J. P. Wharton

TABLE OF CONTENTS:

Foreword 5
Introduction 7
CHAPTER 1 – Blueprints for Living 13
CHAPTER 2 – What Is “ALL”? 18
CHAPTER 3 – Definitions 37
CHAPTER 4 – Definitions Continued: Intelligence and Intellect 45
CHAPTER 5 – Opinions—Decisions—Will Power 49
CHAPTER 6 – The Dictator Instinct 60
CHAPTER 7 – Freedom 65

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Perseverance: How To Develop It (1916)

Perseverance: How To Develop It (1916)

Title: “Perseverance: How To Develop It”
Author: H. Besser
Publisher: Funk & Wagnalls Company, New York
Year of Publication: 1916
Pages: ~81
LOC Catalog Entry: http://lccn.loc.gov/16008100
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

PREFACE:

“Of all the modern “Keys to Fortune” none more easily turns the tumblers of the lock of Life than Perseverance. This quality Plutarch described as all-powerful. Said he, Perseverance is the best friend and ally of those who use properly the opportunities that it presents, and the worst enemy of those who rush into action before it summons them.”

With his motto “Success attends him who determines to persevere,” the Author of this work describes true perseverance; points out the impediments to its attainment and the obstacles to be overcome. The Reader is warned against the dangers of that excessive enthusiasm which leads to precipitancy, and is urged, above all things, never to be precipitate, for precipitancy is the handmaiden of error and the companion of misfortune. Likewise, he is advised to eschew obstinacy as the companion of ignorance, self conceit, and false pride. Obstinacy is an indication of a weak judgment and a stubborn mind. The obstinate man is wanting in culture, for he lacks both delicacy and refinement of temper.

Edmund Burke described obstinacy as a great vice which was frequently the cause of great mischief, for it is allied to constancy, fortitude, fidelity, firmness, and magnanimity all commendable virtues, which if practiced to excess lead to obstinacy, the one passion that never recovers from failure. It is the pathway to that narrowness of mind which leads to self conceit.

Perseverance is the dogged determination that overcomes difficulties which appear insurmountable. “Victory,” said the great Napoleon, “belongs to him who has the most perseverance.” The spirit of indomitable perseverance crowns every worthy effort. Here is a simple but effective guide to this great power.

The Second Part of this work is devoted by the Author to teaching how to acquire that moral force which leads to the development of Perseverance. By practical exercises he points out the way to secure it; teaches the control of self through the influence of the will, and leads the diffident man to self-reliance and that perseverance which plucks success even from the spear-point. The battle-cry of all who would succeed must be ” Perseverance,” but this battle cry, like all others, is worthless without support.

By Perseverance Hannibal crossed the Alps in fifteen days, Julius Caesar in eleven, and Napoleon the Great in five. He that would attain success must support it with persistent effort full worthy of his aim; for, just as the Indian strikes fire as the reward of continuous endeavor, so can we achieve success by indomitable and unceasing exertion, and thus, on the forge of experience, model the Key that shall turn the lock of Life and open the doors to Fortune.

Every earnest Reader of the following pages may draw from them that strength of mind, clearness of thought, and force of character that awaken enthusiasm and inspire that confidence which the world at large readily grants to the persevering and successful man.”

- The Publishers.

TABLE OF CONTENTS:

Preface 1

PART ONE

The Impediments to Perseverance
I. True Perseverance 4
II. The Dangers of Obstinacy 17
EL How to Avoid Excess of Enthusiasm 26
IV. Indecision the Inveterate Foe of Perseverance 33

PART TWO

Perseverance: Its Acquisition and Effect–Practical Exercises
I. How to Develop Perseverance 43
II. Practical Exercises for Acquiring Perseverance 54
III. Perseverance in Our Daily 60
IV. Perseverance and the Choice of a Vocation 68
V. A Key to Fortune 74

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The Power of Your Subconscious Mind (1963)

The Power of Your Subconscious Mind (1963)

Title: “The Power of Your Subconscious Mind”
Author: Dr. Joseph Murphy
Publisher: Prentice-Hall, Englewood Cliffs
Year of Publication: 1963
Pages: ~172
LOC Catalog Entry: http://lccn.loc.gov/63014731
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

INTRODUCTION (EXCERPT):

“How This Book Can Work Miracles in Your Life

I have seen miracles happen to men and women in all walks of life all over the world. Miracles will happen to you, too—when you begin using the magic power of your subconscious mind. This book is designed to teach you that your habitual thinking and imagery mold, fashion, and create your destiny; for as a man thinketh in his subconscious mind, so is he.

Do you know the answers?

Why is one man sad and another man happy?

Why is one man joyous and prosperous and another man poor and miserable?

Why is one man fearful and anxious and another full of faith and confidence?

Why does one man have a beautiful, luxurious home while another man lives out a meager existence in a slum?

Why is one man a great success and another an abject failure?

Why is one speaker outstanding and immensely popular and another mediocre and unpopular?

Why is one man a genius in his work or profession while the other man toils and moils all his life without doing or accomplishing anything worthwhile?

Why is one man healed of a so-called incurable disease and another isn’t?

Why is it so many good, kind religious people suffer the tortures of the damned in their mind and body?

Why is it many immoral and irreligious people succeed and prosper and enjoy radiant health?

Why is one woman happily married and her sister very unhappy and frustrated?

Is there an answer to these questions in the workings of your conscious and subconscious minds?

There most certainly is.

Reason for writing this book

It is for the express purpose of answering and clarifying the above questions and many others of a similar nature that motivated me to write this book. I have endeavored to explain the great fundamental truths of your mind in the simplest language possible. I believe that it is perfectly possible to explain the basic, foundational, and fundamental laws of life and of your mind in ordinary everyday language. You will find that the language of this book is that used in your daily papers, current periodicals, in your business offices, in your home, and in the daily workshop.

I urge you to study this book and apply the techniques outlined therein; and as you do, I feel absolutely convinced that you will lay hold of a miracle-working power that will lift you up from confusion, misery, melancholy, and failure, and guide you to your true place, solve your difficulties, sever you from emotional and physical bondage, and place you on the royal road to freedom, happiness, and peace of mind. This miracle-working power of your subconscious mind can heal you of your sickness; make you vital and strong again. In learning how to use your inner powers, you will open the prison door of fear and enter into a life described by Paul as the glorious liberty of the sons of God.

Releasing the miracle-working power

A personal healing will ever be the most convincing evidence of our subconscious powers. Over forty-two years ago I resolved a malignancy—in medical terminology it was called a sarcoma—by using the healing power of my subconscious mind, which created me and still maintains and governs all my vital functions. The technique I applied is elaborated on in this book, and I feel sure that it will help others to trust the same Infinite Healing Presence lodged in the subconscious depths of all men.

Through the kindly offices of my doctor friend, I suddenly realized that it was natural to assume that the Creative Intelligence which made all my organs, fashioned my body, and started my heart, could heal its own handiwork. The ancient proverb says, “The doctor dresses the wound and God heals it.”

Wonders happen when you pray effectively

Scientific prayer is the harmonious interaction of the conscious and subconscious levels of mind scientifically directed for a specific purpose. This book will teach you the scientific way to tap the realm of infinite power within you enabling you to get what you really want in life. You desire a happier, fuller, and richer life. Begin to use this miracle-working power and smooth your way in daily affairs, solve business problems, and bring harmony in family relationships.

Be sure that you read this book several times. The many chapters will show you how this wonderful power works, and how you can draw out the hidden inspiration and wisdom that is within you. Learn the simple techniques of impressing the subconscious mind. Follow the new scientific way in tapping the infinite storehouse. Read this book carefully, earnestly, and lovingly. Prove to yourself the amazing way it can help you. It could be and I believe it will be the turning point of your life.”

TABLE OF CONTENTS:
Chapter 1. The Treasure House Within You
Chapter 2. How Your Own Mind Works
Chapter 3. The Miracle-Working Power of Your Subconscious
Chapter 4. Mental Healings in Ancient Times
Chapter 5. Mental Healings in Modern Times
Chapter 6. Practical Techniques in Mental Healings
Chapter 7. The Tendency of the Subconscious Is Lifeward
Chapter 8. How to Get the Results You Want
Chapter 9. How to Use the Power of Your Subconscious for Wealth
Chapter 10. Your Right to Be Rich
Chapter 11. Your Subconscious Mind as a Partner in Success
Chapter 12. Scientists Use the Subconscious Mind
Chapter 13. Your Subconscious and the Wonders of Sleep
Chapter 14. Your Subconscious Mind and Marital Problems
Chapter 15. Your Subconscious Mind and Your Happiness
Chapter 16. Your Subconscious Mind and Harmonious Human Relations
Chapter 17. How to Use Your Subconscious Mind for Forgiveness
Chapter 18. How Your Subconscious Removes Mental Blocks
Chapter 19. How to Use Your Subconscious Mind to Remove Fear
Chapter 20. How to Stay Young in Spirit Forever

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The Science of Successful Living (1957)

The Science of Successful Living (1957)

Title: “The Science of Successful Living”
Author: RAYMOND CHARLES BARKER
Publisher: Dodd, Mead & Company – New York
Year of Publication: 1957
Pages: ~84
LOC Catalog Entry: http://lccn.loc.gov/57011392
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

FOREWORD:

“Few people think of life as a creative experiment. Most of us are so busy with routines that we take life for granted. We expect an endless routine of work, a hectic social life each weekend and two weeks’ vacation each year. I trust that the readers of this book will derive from it a new interest in life, a zest for doing what needs to be done and a technique to live with joyous enthusiasm.

Looking at life from an inspired viewpoint you can see those things which are on the side of greatness and cease resisting the petty and the unimportant. Life is a process of intelligence. It always acts intelligently. Problems are the result of living life unintelligently.

Work with your world the way it works. To drive a car, you have to drive it the way a car should be driven. You can’t drive it as you would a locomotive, an airplane or a boat. Life can be lived fully, provided you live it according to the basic patterns of Life itself.

The creative power in life is mind. That is its primary quality and its most basic function. The universe is the result of a mathematical thinker, thinking mathematically. One authority said that the only real difference between matter and mind was that mind is an area of ideas in fluidic form and matter is an area of ideas temporarily locked up in form.

The universe is actually a mental system. Its primary nature is the process of ideas becoming form. Every fact in your world is also an idea in your mind. To get new things in your world you must have new ideas in your consciousness. Few people do enough abstract thinking to create new ideas in their minds. They continually think about what they already know and have known for years. This explains the monotony of their lives.

To increase the area of man’s consciousness has been the aim of all religion and education. The infiltration of new ideas in the mind is essential to healthy living. You exist in an infinite Mind which offers you an ever-expanding variety of ideas. Ideas are seeking to be born in your mind.

Select the idea of some new experience you want and then think it without ceasing. Mind will deliver to you everything you need in order to accomplish your demonstration. This is far from being impossible. The great, the wise and the true

have proven this to be so. You have done it and so have your friends. You may not have thought of the process as being either spiritual or psychological. You intuitively knew a new idea. Your thinking in terms of this idea caused something to happen in your experience.

This book has been written for that large section of today’s population which is spiritually liberal and psychologically aware. Those bound by traditional beliefs will cast it aside. It is my desire that thousands will be helped and healed by reading these pages.”

TABLE OF CONTENTS:

Foreword 3
Chapter 1. The Necessity of Creative Ideas 5
Chapter 2. The Operative Action of Mind 13
Chapter 3. God and Your Subconscious 21
Chapter 4. Resentment Is Ruin 30
Chapter 5. The Divine Intangible 38
Chapter 6 . The Intangible and Business 46
Chapter 7. Why Spiritual Thinking Heals 54
Chapter 8. Your Mind Is Your Future 62
Chapter 9. The Necessity of Flexibility 70
Chapter 10. The Technique of Demonstration 78

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The Pacifiers: The Six Symbols We Live By (1960)

The Pacifiers: The Six Symbols We Live By (1960)

Title: “The Pacifiers: The Six Symbols We Live By”
Author: Mack Hanan
Publisher: LITTLE, BROWN AND COMPANY BOSTON
Year of Publication: 1960
Pages: ~328
LOC Catalog Entry: http://lccn.loc.gov/60011644
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

INTRODUCTION:

“IN the twentieth century,” writer Erich Fromm has stated, “man’s character orientation is essentially a receptive and marketing one … we have become the sticklers, the eternally expectant.”

Our suckling still begins, as always, in the crib. Now, though, so does our marketing orientation. At the first cry of unruliness we can be plugged into the standardized social current of our time that, like electricity, is odorless, colorless, and tasteless. Mother simply measures out a metered dose of solace on inventor Robert Horton’s patented electric pacifier. Then she places the pacifier on the bassinet mattress. Presto! The electric buzzer’s gentle hum and vibration tranquilize baby, untouched by human hands, with what Horton’s patent promises will be a “remarkably soothing effect.”

For the older babies among us, the hum and vibration of our radio wave bands and television channels are lulling us with an exactly parallel rockabye, just as the surfaces of our newspapers and magazines act as “mattresses” for our own form of pacifiers: the shorthand projections of ourselves we call our symbols, which reveal us as a civilization of more shell than core, more shadow than substance, more Janus-faced and Judas-kissed than any previous generation of Americans.

No society has ever advertised its symbols so liberally. An average 1500 advertisements ranging from matchbook covers to sky-writing agitates, titillates, and at times even penetrates the consciousness of every American throughout every twenty-four hours of our lives. Because of this Gargantuan volume of self-display, truer today than when he originally wrote it is George Norman Douglas’s assertion that “You can tell the ideals of a nation by its advertisements.” As a nation, we in America today are quite literally “As Advertised in Life.”

Because we are a market-place civilization, with our “market place” extending far and wide from the traditional commercial bazaar to include the schools, the churches, the arts and sciences, and even the family living room, our symbols are essentially tollhouse venders, barkers, mongers, and wet-nurses. Our sense of personal value has become almost wholly reflected in these merchant symbols. Our sense of personal security lies in conforming to them, in acquiring them, in displaying them, in imitating them, and eventually in becoming them. We never stray very far from their breast.

That we feel a need for symbols of security, for example, is hardly remarkable. All men have a need for reasonable assurance that they will be able to acquire the goals of their self-expression. And keep them. But our current Symbols of Security betray our need for a neurotic certainty of love, attention, respect, and recognition without paying the price … or, at least, without paying the price of anything more expensive than a package of cake mix. Security symbols such as these warn us, if we read them correctly, how much of our self-reliance and enterprise has been replaced by the idea that we should not be venturesome but instead must constantly be protected, supported, and socially maintained. Our acquisitive need to know and be sure has become greater than our inquisitive need to find out. Our need to be one of the group has become greater than our drive to be ourselves.

In fixating ourselves so compulsively on security, in treating it as a “buy-product” of a mass manufacturer rather than a byproduct of our own individual effort, we are surrendering through our symbols a try at the main chance for the sake of the consoling grace of what little we can get — but it is guaranteed! — from the hind tit.

The effort-saving guarantee implicit throughout our communications symboland has diminutized many of our other normal drives as well. In our choice of Symbols of Success we have abandoned serious attempts to master the execution of a vocation. Now our major concern lies in evoking an Executive image. Our Symbols of Sociability reveal how we have yielded the natural and healthy need to communicate with each other to the candied tongues and falsely ecstatic purrs of “people who like people.” Our Symbols of Sophistication tell us how paltry our attempts really are at creatively individualizing ourselves from the mass; how uninspired is our knack for dealing with change, which we have come to distrust; how hungrily we search for a lively pulse-beat among the limp wrists or an enduring blood line among the incessant yearly changes of model.

Yet perhaps it is our Symbols of Sex that condemn us most. Our women are arctic. Our symbolic men are little men. Their deeds are little deeds. Apparently we have lost our admiration for greatness in what Arthur Schlesinger, Jr., has named our “Age without Heroes.” Today the team is our heroic symbol and football is called the typical American game by sports telecaster Mai Alberts because “the thrill of teamwork in football is typical of American life. There’s nothing in sports like the thrill of an eleven-man team working as a unit.” Shades of Red Grange!

The “increasing despotism of the majority” which Alexis de Tocqueville warned against after visiting the young United States in the 1830’s has finally made our foremost national industry the production of symbolic techniques to smooth conflict. From pulpit to analyst’s couch to supermarket shelf, the “public relations approach” is applied everywhere. Our symbols no longer invigorate. They compensate. Serenity, itself symbolized by the tranquilizer, is in the air.

All is calm, all is bright. As Arthur Koestler has characterized us, we are “a generation without profile, whose typical gesture is a great silent shrug.”

As we have gone on and on narcotizing the individual eccentricity in our society, our labors have brought forth mouselike interdisciplinary, interdepartmental, interdenominational symbols whose collectivist scorn for a cult of the responsible individual may be equaled in our time only by Communism.

We like to say that our collectivism provides us with a balanced bipartisan view. But most of the time the balanced view turns out to be what has been called a vague point of equilibrium between platitudes. Most of us today live in just such an equilibrium. More and more of us work within great balanced organizations. The decline of our laboring classes, the growth of our white-collar class, the rise of suburbia, have all hastened the increasing homogeneity of American society. Though we continue to speak of ourselves as rugged individuals, our actual life is becoming more and more collective and anonymous. “No geniuses here. Just a bunch of average Americans working together,” says the sound track of a Monsanto Chemical Company public relations film. How much of a chance does that give self-realization in the old-fashioned don’t-give-a-damn sense?

Our recoil from the responsibilities of individual insight has conspired against our symbolic creativity. We have stopped teething on genius. Instead, we are debasing our unusual opportunity as a people by admiring not greater visions of what we might be — eccentric, dynamic, original, imaginative, proud . . . yes, even lonely and alone — in favor of admiration of what we are.

What kind of society is the United States of America turning out in the middle of the twentieth century? Are we deliberately cultivating our own individualistic, humanistic style? Are we actively debating free choices among competitive styles in a genuine free-enterprise contest of alternative values?

Are we seeking ways and means of constantly feeding new ingredients, some of which may be and should be a little too highly seasoned for our immediate taste, into our value mix to increase our range of choices among styles?

If our symbols’ function is to act as metaphors for a whole way of life, to tell us what goes on, then what goes on is not good when the answers to these vital questions must all be “no.”

Our society is entirely rational and almost totally rationalized. But rational social organization has not automatically increased our freedom. Nor has liberal freedom notably enhanced the sharpness of our reason. All it has done is provide us with symbols that are not barbs but phenobarbs. And that, after all, is simply another way of saying that we have in large measure surrendered to our symbols the capacity to act as free men and women in our own behalf.

“Advertising dares to go before the people and ask them to make a free choice” is an entirely rational statement as made by the Erwin Wasey, Ruthrauff & Ryan advertising agency. “Through advertising, companies ask us to choose their products. Over the counters of our supermarkets, millions of free elections go on every day. Millions of purchases — propelled by advertising— bring buyer and seller together. That’s how we choose our food. The same thing is true of our clothes, our homes, our cars, our insurance, our banks, the branch of military service our young men choose, our charities — our political parties. Free choice!”

Free choice, indeed. But free choice among what? Our goods and services offer few symbolic alternatives from brand to brand. Our very choices hobble many of our individual freedoms and mock our popular sovereignty. By committing ourselves to symbols of trivial borderline differences and low enrichment value, we are locking our personal and social boundaries in a crass vise. Without formally relinquishing our free will, we are delegating it to our symbol surrogates in the form of a tithe. We hope thereby to obtain for ourselves greater freedom from thinking constructively about what we really are and what we really want to be. Our symbols offer us an instant relief from the hard exercise of thought. As writer Eliot Asinof has said, “Today we are in a period where people don’t want to think about anything and pleasures are pleasing only when they are not of the mind.” Most of the time, even though we tend to blame at night what we praise by day, this is a solace to us.

Yet the responsibility which thought-provoking symbols bear in a democracy is crucial. No substitutes are acceptable.

Some of the more acquiescent “Irresponsibles” among us, the fatalists, simply pass the buck, plus tax, for a renewed supply of sedative symbols whenever they are brought up on a possible paternity charge as symbol sires. Others among us, the diversionists whose flight is less passive from the houndings of responsibility, kick up stones from their heels as they run. Our schools, our churches, our homes are failing us, they say. “You are leading us astray. You are seducing us.” And of all the alleged seducers in the market place, these critics among us generally reserve their greatest share of fear and contempt — and misunderstanding — for advertising, if only because there is so much of it that, as a target, it is hard to miss no matter how questionable one’s aim. They overemphasize the depredations it commits upon us. They overrate its power if not its intent. But they overlook the fact expressed, however wistfully, by the Gulf Oil Corporation, that “A company can’t wiggle a finger and expect people, like marionettes, to dance a jig over its products.”

Nevertheless, it has lately become decorous to see “hidden persuaders” in the advertising woodwork. These hearsay experts in symbol creation and manipulation are supposedly so astute as to bend the rest of us wispily to their will yet so concealed from public responsibility as to be invulnerable to plaint or protest. The invisible “they” presumably stand off stage and, by jiggling their little black boxes full of pseudopsychological techniques, force costly extravaganzas on an unwilling, partially hypnotized audience. Even advertisers are accusing themselves. “It seems as if no one approaches the American consumer nowadays without M-R . . . otherwise known as Motivational Research,” says an advertisement for Old Crow Kentucky Bourbon. If only the approaches weren’t so hidden. Or so persuasive!

But are they? Beyond doubt, advertising media have become our universal symbol carriers. Yet distribution should not be confused with contribution. When less than a third of all of us who read Life every week may even see an average advertisement which appears in it and when less than a third of those of us who see it may actually read it through; when a Trendex rating service survey shows that over a third of those of us it asked about the television program Alcoa Presents did not know that it was sponsored by the Aluminum Company of America, and that another fifth did not know that the G. E. Theatre was sponsored by the General Electric Company; how is it possible to attribute any unusual effectiveness in symbol plying to our advertisers?

Is it, in fact, possible to blame or credit the advertiser to any greater degree than the contemporary artist or writer, the gossip columnist and news commentator, the editor, the architect, the industrial designer, or our communicators of all sorts? All share the guilt of bruising God’s air by caricaturing us in our symbolic images. But it is the prime function of an art to intensify meaning by arbitrary emphasis. All must be blamable for stereotyping our symbols with the leaden moo of mediocrity through ceaseless repetition. But it is the function of popular communicators to communicate popularly.

No, in their professional capacity our advertisers are only symbolic technicians, and rather bluntly instrumented, unscientific ones at that. Much of their “inspiration” is taken wholesale from the culture medium which we, who outnumber them, create for them as well as for ourselves. Their storks do not spawn our symbols; they only deliver them. If there is any form of hypnotism at work among us, it is self-hypnotism. If we are going to be affronted by the persuasive process, the awful thing is not that people called admen or motivational researchers or depth psychologists are theoretically able to divine our innermost needs and drives and turn them, somewhat fiendishly, into symbols that persuade us. The awful thing is that the sort of needs and drives they divine are there inside us to begin with.

As Jacques Barzun has said about the death of our intellect, the enfeeblement of our symbols “is not a case of murder but of suicide.” This is the same mortal process which Joseph Wood Krutch has referred to as the “permissive exploitation” of ourselves by our professional communicators, most clamorous of whom, of course, are our advertisers. It is this devil-word “permissive” which characterizes in a nutshell so much of our attitude toward our symbols. We permit ourselves to be satisfied with being clever when we need to be wise. We permit ourselves to seek endless gentling of body and mind rather than agitate our sleeping spirit. We indulge ourselves by coasting along with waning momentum on the symbolic animation of the past, permitting ourselves to remain divorced from new sources of inspiration in our role as producers as well as consumers of our symbols.

Hardly hidden, it is we, the people, open persuaders that we are, who are the true creators of our symbolic folklore. If our symbols are superficial, it is because this is an age of appearances where trappings are more esteemed than contents. Trappings can be seen at a glance while contents require digging. And digging requires time. If our symbols are prostituted, if they sleep around, it is we who have prostituted them by our preoccupation with tinseled sociability that is full of temporary purpose but devoid of long-term reason. Inevitably, as Plato predicted, “What is honored in a country will be cultivated there.”

By virtue of the fact that we react to symbols and believe in the symbolically reflected images we see of ourselves, heroic symbols are true national resources. Pallid, palliative symbols are public enemies.

If we persevere in substituting appearances for realities by enshrining more and more cheerfully mindless symbols who bar the gates to our sources of self-understanding, we face dangers that are twofold. On the other hand, our society-building may go on uncontested and unchosen by us, in an offhand way. We may continue to abdicate its willful engineering. On the other hand, our society may indeed be rebuilt. But it may be rebuilt by a narrow elite encamped outside the range of effective responsibility to the rest of us. We will then have to survive the combined consequences of its decisions plus our own defaults. As we continue our “Subversion of American Character,” to use sociologist Richard LaPiere’s phrase, there is an ever-growing danger that such “outside” events will come to control us completely.

If we are to enjoy a chance at a third option, we must begin now to tear ourselves away from the “fun of living,” at one extreme, and at the other end of the pole, from “Influential” prophets of doom who are afraid that the public is intractably lowbrow, demands to be seduced by fakery and is only to be exasperated by nagging. Our point of beginning a return to greatness will come only in that moment of truth when we ask something more of our symbols than, in the words of Alice Cary:

Kiss me, though you make believe;
Kiss me, though I almost know You are kissing to deceive.”

TABLE OF CONTENTS:

1 INTRODUCTION 3
2 THE SYMBOLS OF SEX: THE PRINCESS AND HER LOVE
SLAVE 13
THE WRIST-TWISTERS L6
THE THEORY AND PRACTICE OF LOVE CONTROL l8
A PROFILE OF PRINCESSHOOD 20
THE PEDESTAL OF PURITY 24
THE LADY LEADER 27
THE CONQUERED HERO 30
CAN’T YOU JUST BE MY FATHER? 32
A WOMAN’S BEST ACCESSORY 34
THE “YES DEAR” SYNDROME 36
THE RUGGED FRONT 39
SYNTHETIC SEX GLANDS 42
THE FLAVOR OF MANHOOD 45
THE BATTLE OF THE MAGAZINES 47
HE-WOMEN AND SHE-MEN 52
THE AURA OF SELECTIVE INATTENTION 55
3 THE SYMBOL OF SUCCESS: THE EXECUTIVE 59
THE IMAGE OF ACHIEVEMENT 61
THE CAPTAINS OF INDUSTRY 65
PENETRANT MAN 66
THE GET-A-HEAD LOOK 70
“SOMEBODY” A LA CARTE 71
EXECUTIVE MEDIATION 74
THROUGH THE LOOKING GLASS 75
THE SOFT SELL 77
THE BEST PLACE OF ALL 78
THE COMFORTABLE BRIDGE 81
DIRECT ADDRESS 82
THE DRAMA OF DECISION 85
TOP-LEVEL PAIN 88
“GETTING ALONG” 90
BIG BROOKS BROTHER 93
THE CASHIERED CADILLAC 98
PRESTIGE WALLS 101
THE CHIPPENDALE CHIEFS 103
THE ENDLESS CHORD 104
THE WATCHWORDS OF WALL STREET 107
4 THE SYMBOL OF SECURITY: MOTHER 113
THE CREATIVE OBSOLESCENCE OF PARENTHOOD 117
BABIES-IN-PERPETUITY 118
THE NUMBERS GAME 121
PRE-PACKAGED LOVE 124
RISKLESS ENTERPRISE 125
ALL IS CERTAINTY 128
LOVE COMES TO THE TABLE 130
THE RENEWABLE ALLIANCE 132
“IF YOU WERE ONLY REAL” 134
RULE BY RECIPE 136
THE SECRET UNHAPPINESS 138
THE FAMILY REINS OF CLEANLINESS 139
SOMEONE TO WATCH OVER ME 142
OMNIPOTENCE ALOFT 146
THE RESIGNED ONES 148
MOTHER, MOTHER EVERYWHERE 149
THE VOCABULARY OF SELF-CONCERN 151
CANINE CROCKERISM 154
COHESIVE ONENESS 158
WOMB WITH A VIEW l6l
5 THE SYMBOLS OF SOCIABILITY: THE SOCIABLES 165
DEFERENCE AND DILUTION 167
THE PURSUIT OF HAPPINESS 170
THE LIGHT-SPIRITED CROWD 172
THE FUNSTERS 174
FRIENDS IN NEED 176
THE BIG BOTTLE 178
INSTANT INTIMACY l8l
ONE SIDE TO EVERY STORY 183
THE CULT OF PERSONALITY 185
THE ART OF MIXING PEOPLE 187
UNFREE TIME 189
A LITTLE HAVEN OF REFUGE 191
IN THE SWIM 193
TRAVEL TOGETHERNESS 195
THE ACTIVITIES ROOM 198
I’D RATHER BE RIGHT THAN WRITE 200
THE PABLUM PERSONALITY 202
YOUTHETIZATION 205
GOLDILOCKS AND THE THREE BEARS REVISITED 207
THE MORTAL LOOK 211
THE OPEN-DOOR POLICY 214
THE WIND-UP MEN 217
“LET’S NOT BE BITTER” 219
THE INDIFFERENTS 222
DOES HAPPY DO AS HAPPY IS? 224
6 THE SYMBOLS OF SOPHISTICATION: THE INFLUENTIALS 227
MEN WHO (TEMPORARILY) MATTER 23O
THE MAN WHO HAS EVERYTHING 232
CORNER-OF-THE-MOUTH INFLUENCE 233
LIFE ON THE UPPER ECHELON 234
DIFFERENT BUT NOT GAUCHE 236
“THE BEST” IS NONE TOO GOOD 238
COOKIE-CUTTER CONFORMITY 239
ON EQUALS OFF 241
WHO INFLUENCES THE INFLUENTIALS? 242
THE CULT OF CO-MINGLING 244
BLENDSMANSHIP 246
“ANYTHING WITH A GIMMICK” 247
TOUCHSTONES TO TASTE 249
THE CHANGEABLES 252
THE SEARCH FOR “SOME UNCOMMON WAY” 253
THE ZIP AT THE TIP OF THE WEDGE 255
FULL AHEAD, REVERSE, AND THE ODD CONTRADICTORY
IN-BETWEEN 256
LESS IS MORE . . . TROUBLE 258
SURPRISE BELONGS TO THE AGES 260
IF YOU CAN’T BE GOOD, BE CREATIVE 262
CREATIVE RESEARCH 264
CREATIVE CONFORMITY 267
CREATIVE SIN 268
CREATIVE WORSHIP 270
CREATIVE BANKING 271
CREATIVE ART 272
CREATIVE LEISURE 276
THE LEISURE-STRICKEN 280
TICKETS TO HAPPINESS (AND RETURN) 282
ALL SHELL AND NO CORE 283
7 CONCLUSION 285

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Life In The Making (1917)

Life In The Making (1917)

Title: “Life In The Making”
Authors: WADE CRAWFORD BARCLAY, ARLO A. BROWN, ALMA S. SHERIDAN, WILLIAM J. THOMPSON and HAROLD L SHERIDAN
Publisher: New York, Cincinnati, The Methodist book concern; Nashville, Dallas [etc.] Smith & Lamar
Year of Publication: 1917
Pages: ~237
LOC Catalog Entry: http://lccn.loc.gov/17030762
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

INTRODUCTION:

“TRAINING COURSES FOR LEADERSHIP

The world today, as never before, presents to Christian young people unmeasured opportunity for service. God and country are calling for volunteers. The gains of civilization and the future progress of truth and righteousness are at stake. The world must be made safe, not only for democracy, but for those nobler pursuits of unselfish living by means of which alone men and nations achieve their highest destiny and make their largest contribution to God’s unfolding plan for humanity.

The future field of conquest lies in individual human hearts and minds. The method of progress is through Christian education and united social action. The source of inspiration and the guarantee of success is the kinship of the human spirit to the Divine—the fact that all men are equal in the sight of God, members together of one great human family and children of the same heavenly Father—a truth revealed to us in the religious experience of mankind and in the life, the words and the works of Jesus who is the world’s Emancipator (Redeemer) and its greatest Teacher. The final struggle for the world’s uplift takes place in the realm of ideals and, standards of human conduct. The teachings of Jesus and the principles of action that he proclaimed are being tested anew in their application to social, civic, national, and international affairs. In these larger relationships Christianity must contend with organized forces of selfishness and brute force, with ideals of life that engender hatred and not love, strife and not peace, social disintegration and not brotherhood. But in this conflict of principles and ideals Christianity cannot succeed until a sufficient number of men and women the world over exemplify the teachings of Jesus consistently in their personal mode of daily living. Nor can Christianity triumph finally until, in addition, the Christian forces of the world are united in an intelligent, organized, unceasing effort by word and by example, by patient teaching and by united action to spread those teachings from life to life, from group to group, and from land to land until the thinking and the daily conduct of people everywhere are dominated in large measure by the spirit of devotion and of loyalty to the same Christian ideals.

The call of the hour is for trained leadership in the, work of Christian education and in united social action. It is a call especially to those who are in the prime of life with the possibility of largest service still before them. The need is urgent, the task is difficult and there are no exemptions. To hear the call and to realize the need will be to meet the test of life’s greatest opportunity for heroic service. Those who respond and who would make their enlistment count for most will desire further preparation. To this end every church in every community should become a training post as well as a recruiting station. Courses and text books have been prepared especially with a view to fitting students for this new and larger task and more are in preparation. A convenient and appropriate course with which to begin is presented in this volume dealing with some underlying principles of “Life in the Making.” Other volumes of equal importance and value are listed on another page under the title, “Training Courses for Leadership.” This series of text books is intended to furnish necessary equipment for intelligent participation and leadership in the work of winning and training others for active membership in the Christian Church for the work of world evangelization.

The writers of this book are experienced teachers in the field of Christian education. In its preparation they have worked together in closest collaboration so that every chapter, as well as the text book as a whole, in a sense represents the thought and judgment of the group.

For the detailed editorial supervision in the preparation of this text book the editors are indebted to Wade Crawford Barclay, Associate Editor of Teachers’ Publications. They are likewise indebted for valuable counsel and cooperation to Arlo Ayres Brown, Superintendent of Teacher Training of the Board of Sunday Schools of the Methodist Episcopal Church, and to John W. Shackford, Super-intendent of Teacher Training of the General Sunday School Board of the Methodist Episcopal Church, South.

The book is sent forth with the sincere hope that it may point the way to new standards in training courses for Christian leadership such as the urgency of the present need demands.”

THE EDITORS

TABLE OF CONTENTS:

INTRODUCTION 5
I. THE NURTURE OF LIFE 9
By Wade Crawford Barclay
II. INFANCY 17
By Alma S. Sheridan
II. EARLY CHILDHOOD 27
By Alma S. Sheridan
IV. LESSONS FOR BEGINNERS 38
By Wade Crawford Barclay
V. THE NURTURE OF THE LITTLE CHILD 48
By Arlo Ayres Brown
VI. MIDDLE CHILDHOOD 60
By Alma S. Sheridan
VII. LESSONS FOR PRIMARY CHILDREN 69
By Wade Crawford Barclay
VIII. THE NURTURE OF PRIMARY CHILDREN 80
By Arlo Ayres Brown
IX. LATER CHILDHOOD 91
By Alma S. Sheridan
X. LESSONS FOR JUNIORS 102
By Wade Crawford Barclay
XI. THE NURTURE OF JUNIORS 111
By Arlo Ayres Brown
XII. EARLY YOUTH 122
By Harold J. Sheridan
XIII. LESSONS FOR INTERMEDIATES 132
By Wade Crawford Barclay
XIV. THE NURTURE OF INTERMEDIATES 148
By Arlo Ayres Brown
XV. MIDDLE YOUTH 149
By Harold J. Sheridan
XVI. LESSONS FOR SENIORS 158
By Wade Crawford Barclay
XVII. THE NURTURE AND TRAININ OF SENIORS 168
By Arlo Ayres Brown
XVIII. LATER YOUTH 177 By William J. Thompson
XIX. LESSON MATERIALS FOR YOUNG PEOPLE 187
By Wade Crawford Barclay
XX. THE TRAINING OF YOUNG PEOPLE : 194
By Arlo Ayres Brown
XXI. ADULT LIFE 201
By William J. Thompson
XXII. LESSON MATERIALS FOR ADULTS 212
By Wade Crawford Barclay
XVIII. THE TRAINING of ADULT LIFE 220
By Arlo Ayres Brown
XXIV. THE CALL TO LEADERSHIP 231
By Arlo Ayres Brown

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The Law Of Success In Sixteen Lessons (1928)

The Law Of Success In Sixteen Lessons (1928)

Title: “The Law Of Success In Sixteen Lessons”
Author: Napoleon Hill
Publisher: The RALSTON UNIVERSITY PRESS MERIDEN, CONN.
Year of Publication: 1928
Pages: ~ 1172
LOC Catalog Entry: http://lccn.loc.gov/28015253
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

INTRODUCTION

“Some thirty years ago a young clergyman by the name of Gunsaulus announced in the newspapers of Chicago that he would preach a sermon the following Sunday morning entitled:

“WHAT I WOULD DO IF I HAD A MILLION DOLLARS!”

The announcement caught the eye of Philip D. Armour, the wealthy packing-house king, who decided to hear the sermon.

In his sermon Dr. Gunsaulus pictured a great school of technology where young men and young women could be taught how to succeed in life by developing the ability to THINK in practical rather than in theoretical terms; where they would be taught to “learn by doing.” “If I had a million dollars,” said the young preacher, “I would start such a school.”

After the sermon was over Mr. Armour walked down the aisle to the pulpit, introduced himself, and said, “Young man, I believe you could do all you said you could, and if you will come down to my office tomorrow morning I will give you the million dollars you need.”

There is always plenty of capital for those who can create practical plans for using it.

That was the beginning of the Armour Institute of Technology, one of the very practical schools of the country. The school was born in the “imagination” of a young man who never would have been heard of outside of the community in which he preached had it not been for the “imagination,” plus the capital, of Philip D. Armour.

Every great railroad, and every outstanding financial institution and every mammoth business enterprise, and every great invention, began in the imagination of some one person.

F. W. Woolworth created the Five and Ten Cent Store Plan in his “imagination” before it became a reality and made him a multimillionaire.

Thomas A. Edison created the talking machine and the moving picture machine and the incandescent electric light bulb and scores of other useful inventions, in his own “imagination,” before they became a reality.

During the Chicago fire scores of merchants whose stores went up in smoke stood near the smoldering embers of their former places of business, grieving over their loss. Many of them decided to go away into other cities and start over again. In the group was Marshall Field, who saw, in his own “imagination,” the world’s greatest retail store, standing on the selfsame spot where his former store had stood, which was then but a ruined mass of smoking timbers. That store became a reality.

Fortunate is the young man or young woman who learns, early in life, to use imagination, and doubly so in this age of greater opportunity.

Imagination is a faculty of the mind which can be cultivated, developed, extended and broadened by use. If this were not true, this course on the Fifteen Laws of Success never would have been created, because it was first conceived in the author’s “imagination,” from the mere seed of an idea which was sown by a chance remark of the late Andrew Carnegie.

Wherever you are, whoever you are, whatever you may be following as an occupation, there is room for you to make yourself more useful, and in that manner more productive, by developing and using your “imagination.”

Success in this world is always a matter of individual effort, yet you will only be deceiving yourself if you believe that you can succeed without the co-operation of other people. Success is a matter of individual effort only to the extent that each person must decide, in his or her own mind, what is wanted. This involves the use of “imagination.” From this point on, achieving success is a matter of skillfully and tactfully inducing others to co¬operate.

Before you can secure co-operation from others; nay, before you have the right to ask for or expect co-operation from other people, you must first show a willingness to co-operate with them. For this reason the eighth lesson of this course, THE HABIT OF DOING MORE THAN PAID FOR, is one which should have your serious and thoughtful attention.

The law upon which this lesson is based, would, of itself, practically insure success to all who practice it in all they do.

In the back pages of this Introduction you will observe a Personal Analysis Chart in which ten well known men have been analyzed for your study and comparison. Observe this chart carefully and note the “danger points” which mean failure to those who do not observe these signals. Of the ten men analyzed eight are known to be successful, while two may be considered failures. Study, carefully, the reason why these two men failed.

Then, study yourself. In the two columns which have been left blank for that purpose, give yourself a rating on each of the Fifteen Laws of Success at the beginning of this course; at the end of the course rate yourself again and observe the improvements you have made.

The purpose of the Law of Success course is to enable you to find out how you may become more capable in your chosen field of work. To this end you will be analyzed and all of your qualities classified so you may organize them and make the best possible use of them.

You may not like the work in which you are now engaged.

There are two ways of getting out of that work. One way is to take but little interest in what you are doing, aiming merely to do enough with which to “get by.” Very soon you will find a way out, because the demand for your services will cease.

The other and better way is by making yourself so useful and efficient in what you are now doing that you will attract the favorable attention of those who have the power to promote you into more responsible work that is more to your liking.

It is your privilege to take your choice as to which way you will proceed.

Again you are reminded of the importance of Lesson Nine of this course, through the aid of which you may avail yourself of this “better way” of promoting yourself.

Thousands of people walked over the great Calumet Copper Mine without discovering it. Just one lone man used his “imagination,” dug down into the earth a few feet, investigated, and discovered the richest copper deposit on earth.

You and every other person walk, at one time or another, over your “Calumet Mine.” Discovery is a matter of investigation and use of “imagination.” This course on the Fifteen Laws of Success may lead the way to your “Calumet,” and you may be surprised when you discover that you were standing right over this rich mine, in the work in which you are now engaged. In his lecture on “Acres of Diamonds,” Russell Conwell tells us that we need not seek opportunity in the distance; that we may
find it right where we stand! THIS IS A TRUTH WELL WORTH REMEMBERING!”

NAPOLEON HILL, Author of the Law of Success.

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Think & Grow Rich (1938)

Napoleon Hill Double-Feature! Think & Grow Rich (1938)

We’ve had no less then 16 requests over the past two weeks for Napoleon Hill’s self-help classic, “Think & Grow Rich”. I’m not sure where the sudden surge of interest is coming from but I’m glad to see it, Mr. Hill’s works deserve to be tranformed into new products that continue to share his message of success and abundance with the world.

Think & Grow Rich (1938)

Title: “Think & Grow Rich”
Author: Napoleon Hill
Publisher: THE RALSTON SOCIETY, Meriden, Conn.
Year of Publication: 1938
Pages: ~ 224
LOC Catalog Entry: http://lccn.loc.gov/37004209
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

PUBLISHER’S PREFACE

“THIS book conveys the experience of more than 500 men of great wealth, who began at scratch, with nothing to give in return for riches except THOUGHTS, IDEAS and ORGANIZED PLANS.

Here you have the entire philosophy of moneymaking, just as it was organized from the actual achievements of the most successful men known to the American people during the past fifty years. It describes WHAT TO DO, also, HOW TO DO IT!

It presents complete instructions on HOW TO SELL YOUR PERSONAL SERVICES.

It provides you with a perfect system of self-analysis that will readily disclose what has been standing between you and “the big money” in the past.

It describes the famous Andrew Carnegie formula of personal achievement by which he accumulated hundreds of millions of dollars for himself and made no fewer than a score of millionaires of men to whom he taught his secret.

Perhaps you do not need all that is to be found in the book–no one of the 500 men from whose experiences it was written did–but you may need ONE IDEA, PLAN OR SUGGESTION to start you toward your goal. Somewhere in the book you will find this needed stimulus.

The book was inspired by Andrew Carnegie, after he had made his millions and retired. It was written by the man to whom Carnegie disclosed the astounding secret of his riches–the same man to whom the 500 wealthy men revealed the source of their riches.

In this volume will be found the thirteen principles of money-making essential to every person who accumulates sufficient money to guarantee financial independence. It is estimated that the research which went into the preparation, before the book was written, or could be written–research covering more than twenty-five years of continuous effort–could not be duplicated at a cost of less than $100,000.00.

Moreover, the knowledge contained in the book never can be duplicated, at any cost, for the reason that more than half of the 500 men who supplied the information it brings have passed on.

Riches cannot always be measured in money!

Money and material things are essential for freedom of body and mind, but there are some who will feel that the greatest of all riches can be evaluated only in terms of lasting friendships, harmonious family relationships, sympathy and understanding between business associates, and introspective harmony which brings one peace of mind measurable only in spiritual values!

All who read, understand and apply this philosophy will be better prepared to attract and enjoy these higher estates which always have been and always will be denied to all except those who are ready for them.

Be prepared, therefore, when you expose yourself to the influence of this philosophy, to experience a CHANGED LIFE which may help you not only to negotiate your way through life with harmony and understanding, but also to prepare you for the accumulation of material riches in abundance.”

THE PUBLISHER.

Table of Contents:

PUBLISHER’S PREFACE 6
AUTHOR’S INTRODUCTION 8
GENERAL INTRODUCTION 17
DESIRE (The First Step to Riches) 38
FAITH (The Second Step to Riches) 66
AUTO-SUGGESTION (The . Third Step to Riches) 95
SPECIALIZED KNOWLEDGE (The Fourth Step to Riches) 105
IMAGINATION (The Fifth Step to Riches) 126
ORGANIZED PLANNING (The Sixth Step to Riches) 147
DECISION (The Seventh Step to Riches) 208
PERSISTENCE (The Eighth Step to Riches) 225
POWER OF THE MASTER MIND (The Ninth Step to Riches) 249
THE MYSTERY OF SEX TRANSMUTATION (The Tenth Step to Riches) 260
THE SUB-CONSCIOUS MIND (The Eleventh Step to Riches) 291
THE BRAIN (The Twelfth Step to Riches) 302
THE SIXTH SENSE (The Thirteenth Step to Riches) 312
HOW TO OUTWIT THE SIX GHOSTS OF FEAR (Clearing the Brain for Riches) 327

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The Three Keys To Success (1956)

The Three Keys To Success (1956)

Title: “The Three Keys To Success”
Author: LORD BEAVERBROOK
Publisher: W. CLEMENT STONE, PUBLISHER NEW YORK
Year of Publication: 1956
Pages: ~126
LOC Catalog Entry: http://lccn.loc.gov/56009588
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

EXCERPT:

“HOW TO CONQUER FEAR

No man can travel far along the road to success without courage.

I do not refer to the physical courage that sustains men on the battlefield, but to that rarer quality— moral courage.
This quality has nothing to do with mere stubborn-ness, which is sometimes a kind of cowardice. Many weaknesses derive from stubbornness.

Men cling to a business indefinitely in the fond wish that a loss may yet be turned into a profit. They hope for a better day, which their intelligence tells them will never dawn.

For this attitude of mind, stupidity is a better word than stubbornness, and a far better word than courage. When reason and judgment bid us give up the immediate battle and start afresh on some new line, it is intellectual cowardice, not moral courage, that bids us persevere.

Courage cannot be divorced from judgment.

On the other hand, cowardice can also consist in too great a readiness for compromise. To the compromising mind the certainty of half a loaf is always better than the probability of a whole one.

Great affairs, above all things, require for their successful conduct sensitivity to the drift of events, to the characters or changing views of friends and opponents. Great affairs require a careful avoidance of that rigidity of standpoint that stamps the doctrinaire or the mule. The mind must be receptive and plastic.

But this quality in the man of affairs, which is akin to the artistic temperament, may degenerate into mere pliability.

Never to fight, always to negotiate for a remnant of the profits, then becomes the rule of life. At each stage in the career the primrose path will beckon more attractively toward the bonfire and the uphill path of contest look more stony and unattractive. In this process the intellect may remain unimpaired, but the moral fiber degenerates.

I once had to make a difficult choice between sticking to my guns or compromising. It was in the days of my youth when I was forming the Canada Cement Company. One of the concerns offered for sale to the combine was valued at far too high a price. In fact, it was obvious that only by selling it at an overvaluation could its debts be paid.

The president of this overvalued concern was connected with the most powerful group of financiers that Canada has ever seen.

Their smile would mean fortune to a young man, and their frown ruin to men of lesser position. The loss of including an unproductive concern at an unfair price would have been little to me, personally, but it would have saddled the new amalgamated industry and the investors with a liability instead of an asset.

It was certainly far easier to be pliable than to be firm. Every kind of private pressure was brought to bear on me to accede to the purchase of the property.

When this failed, all the immense engines for the formation of public opinion which were at the disposal of the opposing forces were directed against me. And that attack was cleverly conducted. Those who had failed to induce me to break faith with the investing public appealed to that public to condemn me for forming a trust.

I am prepared now to confess that I was (in my youth) bitterly hurt and injured by the injustice of these attacks. But I regret nothing. Why? Because these early violent criticisms taught me to treat ferocious onslaughts in later life with complete indifference.

What is more, that innate judgment that dwells in the recesses of the mind tells me that my whole capacity for action in affairs would have been damaged by the moral collapse of yielding to that threat. Pliability would have become a habit rather than a matter of judgment and will, for fortitude comes only by practice.”

TABLE OF CONTENTS:

Introduction by Joseph P. Kennedy … vii
1. How to Use the Master Key 3
2. The Importance of Your First $5,000 8
3. Beware of Consistency! … 15
4. How to Conquer Fear …. 20
5. Read! 27
6. How to Improvise 32
7. Don’t Have a Card-Index Mind . 41
8. Don’t Trust to Luck! …. 47
9. How to Save 53
10. How to Sell 56
11. Learn to Speak in Public … 61
12. The Road to Happiness 70
13. Never Resign! 75
14. “There Is Always Room for a Man of Force, and He Makes Room for Many” 83

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The Success Process (1927)

The Success Process (1927)

Title: “The Success Process”
Author: Landone, Brown
Publisher: AMERICAN BOOK SOCIETY, COLORADO SPRINGS, COLO
Year of Publication: 1927
Pages: ~252
LOC Catalog Entry: http://lccn.loc.gov/27011188
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

INTRODUCTION:

“To succeed greatly, you must (1) climb up from under the limitations of circumstances and conditions; and (2) do something in such a way that you become a leader in rendering service and securing just compensation for your service. Read that again! It suggests the personal factors which will make your effort successful. It also suggests the process of succeeding, and the means of carrying out the process.

The determining factors are: (1) freeing yourself of hindering circumstances and conditions; (2) doing something; (3) being a leader in what you do; (4) rendering service to others; and (5) securing just compensation for the service.

My discovery of these determining factors was very important to the young man. It revolutionized his efforts and changed him from failure to success. It was also a great revelation to me. Previously, I had believed that success depended on determination, enthusiasm, hard work, et cetera. These are essential in succeeding, but they are not determinants of success.

Assume that I wish to be successful in producing a light green colored oil paint. White lead as the basis and linseed oil as the medium are valuable assets. A basis and a medium are essentials. But, I can mix a new batch of white lead and linseed oil every day for a year and fail to produce a light green paint.    White lead and linseed oil are essential in making a light green paint, but they do not determine greenness. Green pigment is the only factor which is a determinant in producing a green paint. To be successful in producing a green paint, I must use a green pigment.

So it is in determining success. Hard work, honesty, enthusiasm, et cetera, are valuable assets—you cannot succeed with-out them. But, they do not determine your success. Hence, my discovery of the five determining factors was a great revelation to me, and it is most important in the attainment of success.”

TABLE OF CONTENTS:

I.   THE ONLY FIVE FACTORS WHICH GUARANTEE SUCCESS 9
II.    THE PROCESS OF ” VIVID THINKING ” WHICH MAKES SUCCESS CERTAIN 21
III. THE “DOING PROCESS” WHICH ALWAYS SUCCEEDS 45
IV. THE ONLY THREE MEANS WHICH YOU CAN USE 63
V.   THE TONES YOU CAN USE TO PERSUADE AND COMMAND 71
VI.   How TO USE ACTION INSTEAD OF WORDS TO IMPRESS OTHERS 77
VII.   PHENOMENAL SELLING BY MEANS OF THE SENSES 91
VIII.   How TO OVERCOME CIRCUMSTANCES WHICH HINDER YOU 111
IX.   OVERCOMING BODILY CONDITIONS WHICH SEEM IMPOSSIBLE TO CHANGE 133
X.   How TO DEVELOP CAPACITIES WHICH SEEM TO BE LACKING 143
XI.   How TO SECURE JUSTICE FROM OTHERS 157
XII.   How TO INCREASE YOUR COMPENSATION 177
XIII. AUGMENT YOUR SUCCESS BY LEADERSHIP 199
XIV. DARE TO DO WHAT YOU WANT TO DO 215

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The Go-Getter – A Story That Tells You How To Be One (1921)

The Go-Getter – A Story That Tells You How To Be One (1921)

Title: “The Go-Getter – A Story That Tells You How To Be One”
Author: Peter B. Kyne
Publisher: Henry Holt and Company New York
Year of Publication: 1921
Pages: ~58
LOC Catalog Entry:
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

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How To Get What You Want (1917)

How To Get What You Want (1917)

Title: “How To Get What You Want”
Author: ORISON SWETT MARDEN
Publisher: NEW YORK, THOMAS Y. CROWELL COMPANY
Year of Publication: 1917
Pages: ~336
LOC Catalog Entry: http://lccn.loc.gov/17028359
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

INTRODUCTION:

“The experience of a multitude of men who have realized an infinitely bigger man in themselves  than they  ever imagined was  there, ought to teach us that in every human being, no matter how successful he may be, there are still enormous undiscovered possibilities.

It is the man you are capable of making, not the man you have become, that is most important to you. You cannot afford to carry this enormous asset to your grave unused. As a business man you would not think of having a lot of idle capital in the bank, drawing no interest, uninvested, unused. Do you realize that this is exactly what you are doing with yourself?

You have assets within you infinitely more valuable than money capital. Why do you not use your capital? This is what you would ask a business man who was pinching along, worried all the time because he thought he could not meet his obligations, pay his notes, when he had a large amount of idle capital in the bank. You would declare the man was foolish. You are more foolish because you have immortal capital lying idle. Why don’t you use it? Why do you hitch along in this little one-horse way all your life on a little capital when you have so much unused capital, so much reserve assets ? Why not use them?

Try to bring out that possible man. You know that you never have done it to anything like its possibility as yet. Now, why not plan to bring out this enormous residue, these great unused resources, this locked-up ability which has never come out of you? You know it is there. You instinctively feel it. Your intuition, your instinct, your ambition tell you that there is a much bigger man in you than you have ever found or used. Why don’t you use him, why don’t you get at him, why don’t you call him out, why don’t you stir him up? Why don’t you get the spark to this giant powder within you and explode it?

The finding of the larger possibilities of man, the unused part, the undiscovered part is the function of the New Philosophy.

It may be covered under all sorts of debris—doubt, lack of self-confidence, timidity, fear, worry, uncertainty, anxiety, hatred, jealousy, revenge, envy, selfishness. These may all be neutralized by right thinking.”

TABLE OF CONTENTS:

I    SOMETHING  TOUCHED  HIM 1
II    How TO GET WHAT YOU WANT 24
III    PLAYING  THE  GLAD GAME 62
IV    DISCOURAGEMENT A DISEASE—How TO CURE IT
V THE FORCE THAT MOVES MOUNTAINS 116
VI    FAITH AND DRUGS 152
VII    How TO FIND ONESELF 185
VIII How TO ATTRACT PROSPERITY 214
IX    THINKING ALL OVER 244
X HEART-TO-HEART TALKS WITH YOURSELF 279
XI    OUR PARTNERSHIP WITH GOD 311

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The Science Of Getting Rich (1910)

The Science Of Getting Rich (1910)

Title: “The Science Of Getting Rich”
Author: Wallace Wattles
Publisher: Holyoke, Mass., E. Towne, 1910.
Year of Publication: 1910
Pages: ~30
LOC Catalog Entry: http://lccn.loc.gov/10009439
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

EXCERPT:

“WHATEVER MAY BE SAID IN PRAISE OF POVERTY, the fact remains that it is not possible to live a really complete or successful life unless one is rich. No one can rise to his greatest possible height in talent or soul development unless he has plenty of money, for to unfold the soul and to develop talent he must have many things to use, and he cannot have these things unless he has money to buy them with.

A person develops in mind, soul, and body by making use of things, and society is so organized that man must have money in order to become the possessor of things. Therefore, the basis of all advancement must be the science of getting rich. The object of all life is development, and everything that lives have an inalienable right to all the development it is capable of attaining. A person’s right to life means his right to have the free and unrestricted use of all the things which may be necessary to his fullest mental, spiritual, and physical unfolding; or, in other words, his right to be rich. In this book, I shall not speak of riches in a figurative way.

To be really rich does not mean to be satisfied or contented with a little. No one ought to be satisfied with a little if he is capable of using and enjoying more. The purpose of nature is the advancement and unfolding of life, and everyone should have all that can contribute to the power, elegance, beauty, and richness of life.

To be content with less is sinful. The person who owns all he wants for the living of all the life he is capable of living is rich, and no person who has not plenty of money can have all he wants. Life has advanced so far and become so complex that even the most ordinary man or woman requires a great amount of wealth in order to live in a manner that even approaches completeness. Every person naturally wants to become all that they are capable of becoming.

This desire to realize innate possibilities is inherent in human nature; we cannot help wanting to be all that we can be. Success in life is becoming what you want to be. You can become what you want to be only by making use of things, and you can have the free use of things only as you become rich enough to buy them. To understand the science of getting rich is therefore the most essential of all knowledge. There is nothing wrong in wanting to get rich. The desire for riches is really the desire for a richer, fuller, and more abundant life — and that desire is praiseworthy.

The person who does not desire to live more abundantly is abnormal, and so the person who does not desire to have money enough to buy all he wants is abnormal. There are three motives for which we live: We live for the body, we live for the mind, and we live for the soul. No one of these is better or holier than the other; all are alike desirable, and no one of the three — body, mind, or soul — can live fully if either of the others is cut short of full life and expression. It is not right or noble to live only for the soul and deny mind or body, and it is wrong to live for the intellect and deny body or soul. We are all acquainted with the loathsome consequences of living for the body and denying both mind and soul, and we see that real life means the complete expression of all that a person can give forth through body, mind, and soul.

Whatever he can say, no one can be really happy or satisfied unless his body is living fully in its every function, and unless the same is true of his mind and his soul. Wherever there is unexpressed possibility or function not performed, there is unsatisfied desire. Desire is possibility seeking expression or function seeking performance. A person cannot live fully in body without good food, comfortable clothing, and warm shelter, and without freedom from excessive toil.

Rest and recreation are also necessary to his physical life. One cannot live fully in mind without books and time to study them, without opportunity for travel and observation, or without intellectual companionship. To live fully in mind a person must have intellectual recreations, and must surround himself with all the objects of art and beauty he is capable of using and appreciating. To live fully in soul, a person must have love, and love is denied fullest expression by poverty. A person’s highest happiness is found in the bestowal of benefits on those he loves; love finds its most natural and spontaneous expression in giving.

The individual who has nothing to give cannot fill his place as a spouse or parent, as a citizen, or as a human being. It is in the use of material things that a person finds full life for his body, develops his mind, and unfolds his soul. It is therefore of supreme importance to each individual to be rich. It is perfectly right that you should desire to be rich.

If you are a normal man or woman you cannot help doing so. It is perfectly right that you should give your best attention to the science of getting rich, for it is the noblest and most necessary of all studies. If you neglect this study, you are derelict in your duty to yourself, to God and humanity, for you can render to God and humanity no greater service than to make the most of yourself.”

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The Science of Being Well (1910)

The Science of Being Well (1910)

Title: “The Science of Being Well”
Author: Wallace Wattles
Publisher: Holyoke, Mass., Elizabeth Towne, 1910.
Year of Publication: 1910
Pages: ~40
LOC Catalog Entry: http://lccn.loc.gov/10019210
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

EXCERPT:

“The Principle of Health

In the personal application of the Science of Being Well, as in that of the Science of Getting Rich, certain fundamental truths must be known in the beginning, and accepted without question. Some of these truths we state here:

The perfectly natural performance of function constitutes health, and the perfectly natural performance of function results from the natural action of the Principle of Life.

There is a Principle of Life in the universe, and it is the One Living Substance from which all things are made. This Living Substance permeates, penetrates, and fills the interspaces of the universe. It is in and through all things, like a very refined and diffusible ether. All life comes from its life is all the life there is.

A human being is a form of this Living Substance, and has within him a Principle of Health. (The word Principle is used as meaning source.) The Principle of Health in a person, when in full constructive activity, causes all the voluntary functions of his life to be perfectly performed. It is the Principle of Health in a person which really works all healing, no matter what system or remedy is employed, and this Principle of Health is brought into Constructive Activity by thinking in a Certain Way.

I proceed now to prove this last statement. We all know that cures are wrought by  all  the  different, and often opposite,  methods  employed  in  the  various branches of the healing art. The allopath, who gives a strong dose of a counter-poison, cures his patient. And the homeopath, who gives a diminutive dose of the poison most similar to that of the disease, also cures it. If allopathy ever cured any given disease, it is certain that homeopathy never cured that disease. And if homeopathy ever cured an ailment, allopathy could not possibly cure that ailment.
 
The two systems are radically opposite in theory and practice, and yet both cure most diseases. And even the remedies used by physicians in any one school are not the same.

Go with a case of indigestion to half a dozen doctors, and compare their prescriptions. It is more than likely that none of the ingredients of any one of them will also be in the others. Must we not conclude that their patients are healed by a Principle of Health within themselves, and not by something in the varying remedies.?

Not only this, but we find the same ailments cured by the osteopath with manipulations of the spine, by the faith healer with prayer, by the food scientist with bills of fare, by the Christian Scientist with a formulated creed statement, by the mental scientist with affirmation, and by the hygienists with differing plans of living.

What conclusion can we come to in the face of all these facts but that there is a Principle of Health which is the same in all people, and which really accomplishes all the cures; and that there is something in all the systems. which, under favorable conditions, arouses the Principle of Health to action? That is, medicines, manipulations, prayers, bills of fare, affirmations, and hygienic practices cure whenever they cause the Principle of Health to become active, and fail whenever they do not cause it to become active.”

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The Science Of Being Great (1911)

The Science Of Being Great (1910)

Title: “The Science Of Being Great”
Author: Wallace Wattles
Publisher: Holyoke, Mass., E. Towne, 1911.
Year of Publication: 1911
Pages: ~33
LOC Catalog Entry:
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

EXCERPT:

“THERE is a Principle of Power in every person. By the intelligent use and direction of this principle, man can develop his own mental faculties. Man has an inherent power by which he may grow in whatsoever direction he pleases, and there does not appear to be any limit to the possibilities of his growth. No man has yet become so great in any faculty but that it is possible for some one else to become greater. The possibility is in the Original Substance from which man is made. Genius is Omniscience flowing into man.

Genius is more than talent. Talent may merely be one faculty developed out of proportion to other faculties, but genius is the union of man and God in the acts of the soul. Great men are always greater than their deeds. They are in connection with a reserve of power that is without limit. We do not know where the boundary of the mental powers of man is; we do not even know that there is a boundary.

The power of conscious growth is not given to the lower animals; it is mans alone and may be developed and increased by him. The lower animals can, to a great extent, be trained and developed by man; but man can train and develop himself. He alone has this power, and he has it to an apparently unlimited extent.

The purpose of life for man is growth, just as the purpose of life for trees and plants is growth. Trees and plants grow automatically and along fixed lines; man can grow, as he will. Trees and plants can only develop certain possibilities and characteristics; man can develop any power, which is or has been shown by any person, anywhere. Nothing that is possible in spirit is impossible in flesh and blood. Nothing that man can think is impossible-in action. Nothing that man can imagine is impossible of realization.

Man is formed for growth, and he is under the necessity of growing.

It is essential to his happiness that he should continuously advance.

Life without progress becomes unendurable, and the person who ceases from growth must either become imbecile or insane. The greater and more harmonious and well rounded his growth, the happier man will be.

There is no possibility in any man that is not in every man; but if they proceed naturally, no two men will grow into the same thing, or be alike. Every man comes into the world with a predisposition to grow along certain lines, and growth is easier for him along those lines than in any other way. This is a wise provision, for it gives endless variety. It is as if a gardener should throw all his bulbs into one basket; to the superficial observer they would look alike, but growth reveals a tremendous difference. So of men and women, they are like a basket of bulbs. One may be a rose and add brightness and color to some dark corner of the world; one may be a lily and teach a lesson of love and purity to every eye that sees; one may be a climbing vine and hide the rugged outlines of some dark rock; one may be a great oak among whose boughs the birds shall nest and sing, and beneath whose shade the flocks shall rest at noon, but every one will be something worthwhile, something rare, something perfect.”

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Learn While You Sleep (1960)

Learn While You Sleep (1960)

Title: “Learn While You Sleep”
Author: David Curtis
Publisher: LIBRA PUBLISHERS New York
Year of Publication: 1960
Pages: ~126
LOC Catalog Entry: http://lccn.loc.gov/60015692
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

FOREWORD:

“For now we see through a glass, darkly; but then face to face.”

Such, I have found, are the processes of general education. Frequently, in my course on World Cultures, I have been able to gain my students’ interest by demonstrating the truth of these ancient words quite literally. I ask them to look out the window and watch the cars in the street. Then I tell them to refocus their eyes and look at the glass only, and they invariably notice that it is not very clean. Possibly they were aware as soon as they entered the classroom that the windows needed washing; perhaps all they were conscious of was that the room had windows. In any case many different things present themselves to the eyes and minds of students at the same time, and the good teacher knows how to channel their attention to a few specifics. Once he has done this he must remember the importance of repetition, for in the combination of repetition and attention lies the heart of learning. Further, he knows that repetition by rote is valueless unless the material is accurately absorbed in the beginning. Only correct practice makes perfect.

Whenever I make an assignment I am careful to enter it in my plan book. I have learned from experience that some students will prepare the wrong assignment because they were only half listening, or because they copied it from the board incorrectly. And, of course, they never understand how they happened to make the mistake.

Occasionally I record lectures on tape and play them back. Students tell me that they hear things on the tape that they had not heard during the original lecture. And later on, at quiz time, someone will ask if I ever mentioned a particular point. Once again I expose him to the tape, and he is amazed that he never remembered any reference to the subject before. I explain to him that his mind must have been somewhere else during those words, not because of any deliberate inattention, but for purely unconscious reasons.

A teacher is forever trying out new ways of keeping his students’ interest, or of attracting it when it is absent. If only he could hold the attention of every member of the class! Even though they may all be looking directly at the instructor, there are always a few who wander off momentarily, daydreaming without even knowing it. But I have found that this seldom happens when I give private instruction. I have no problem when the student is directly in front of me. The problem appears when he leaves me, for I have no control over his home life, where he may be disturbed by television, radio, or countless other annoyances while studying or reviewing his work. No matter how close I came to solving the problem I could never quite put my finger on the best method of improving the process of learning. It was only when I read the galley proofs of Learn While You Sleep that it became clear to me.

I remembered G.I.’s on a ship in the South Pacific, heading for New Guinea. They played records over and over again in order to learn the native tongue. One evening I was surprised to see friends in Message Center sleeping with earphones on, and this group learned the language most rapidly, impressing the officer in charge. Others, who spent their evenings smoking, chatting, gambling, or writing letters, said they had no time for extra study, and were told by a member of the advanced group what the secret was.

“The truth is,” he explained, “I study during the day just as you do, but each day I learn more than you, because I’ve broken the barrier—I know the elementary words and phrases—and now it’s fun to hear the next lesson. But still, after I’ve written my letters and relaxed, just before I go to bed, I put the earphones on and listen once more to what I heard during the day. With the earphones on I find I block out all disturbances and discover myself in a new world of learning. When I awake, most of what I heard is part of my new language.”

This stayed with me. I thought about the idea often, but I never got around to trying it out or examining its worth. Now this has been done for me, in Learn While You Sleep.

I recalled another incident out of the past while reading this illuminating book. I was in Gouda, Holland, confined for several days in the Diaconnessan de Wyck Hospital, and not allowed to use my eyes. The nurse came over and handed me a little rectangular sponge rubber object, about four or five inches long, to which a cord was attached. She explained that there was a little speaker in the sponge rubber, and if I wished I could put the instrument under my pillow and listen to music for relaxation. The speaker’s volume was very low, so low that at first I heard nothing. But when I turned my ear to the pillow I heard everything plainly. Since I was an American, the nurse tuned in the BBC for me.

The curtains were drawn all day so that I would not be tempted to use my eyes. When I closed my eyes and listened on the BBC to the news of England, my memories were re-awakened. London was mentioned, and I saw myself walking through all the areas I had visited in that cosmopolitan city. With these memories in mind I dozed off. When I awoke I remembered things about London of which I was not conscious before I fell asleep, and I realized that I hadn’t dreamed these new memories, even though I saw vivid pictures in my sleep. These were pictures I had previously viewed while walking the streets from Marble Arch to Piccadilly Square, only a few weeks earlier. As everyone knows, it is not possible to see everything in London in the course of one walk, but always, with each succeeding walk, I was surprised to note that I had passed various sights the day before without realizing consciously that I had seen them the first time. Now, with the little speaker under my pillow setting the stage for me, I found myself recalling myriad things about London, things which, only a few moments earlier, I did not believe I had seen!

This was a new and startling experience for me. As an educator I wanted to follow through on it, and investigate this process of learning while sleeping. But my time was taken up with many other activities—traveling, setting up new courses in World Cultures, trying to understand students with normal I.Q.’s who repeatedly failed in all subjects but one. I was experimenting in these fields, and was unable to turn my attention to this fascinating business of absorbing knowledge while asleep.

Learn While You Sleep reports concisely (but fully) the views of the great scholars of the past and present on this subject. Their conclusions about methods of learning, about memory, and about the role of the unconscious in the process of learning and recall are summarized and considered in relation to this approach which I call “learning plus.” The idea of learning in one’s sleep is not new. But because our modern world offers so many ingenious devices educators are able, for die first time, to help their students learn more effectively. Valuable time can be saved, freeing the student (and here I use the word student in its broadest sense) for more advanced thought and further study in related fields.

Educators have never found any one method equally effective for all people. Some students never learned to spell until Fernald discovered her unique system. In any subject, some grasp more quickly than others. Similarly, some will learn more rapidly than others when using mechanical sleep-learning devices. But certainly most people should be helped.

If we are to get the most out of life, if we are to make human endeavor meaningful and satisfying, the importance of learning cannot be overemphasized. With the availability of sleep-learning equipment a new world has been opened up to both educators and students. The increased capacity for experiencing and remembering which it offers sparks the imagination and excites greater interest in learning than ever before. I am sure many readers will find the thoughtful and objective evaluation in Learn While You Sleep both interesting and provocative—as I did.

—Woodman E. Hupltts, Jr., D.Ed.

TABLE OF CONTENTS:

I What Is Sleep-Learning? 15
II The Logic of Sleep-Learning 25
III The Subconscious 41
IV Theories of Learning 50
V Validation 68
VI The Mind at Work 72
VII Memory 80
VIII Hypnosis and Sleep-Learning 105
IX Modern Sleep-Learning 112
X The Ultimate Aid to Learning 122
Bibliography 124

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How To Develop A Good Memory For Faces, Names, & Facts (1941)

How To Develop A Good Memory For Faces, Names, & Facts (1941)

Title: “How To Develop A Good Memory For Faces, Names, & Facts”
Author: ROBERT H. NUTT
Publisher: SIMON AND SCHUSTER • NEW YORK
Year of Publication: 1941
Pages: ~250
LOC Catalog Entry: http://lccn.loc.gov/41004437
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

EXCERPT:

“You WERE NOT born with a poor memory. Remembering is a process that must be learned, just like walking, talking, eating, telling colors apart, distinguishing sounds, and telling time. You learned these when you were a child, and now you can perform them without effort, without being conscious of the mental processes involved. You can learn the process of using your memory just as thoroughly, and when you do you will have in your power a hundred times the knowledge and experience you actually put to use now.

Anyone can do it. If you want to make your experiences stick, in order to help you make later decisions and meet later problems, and if you hate the waste of relearning what you have forgotten, it will be worth your while to develop a good memory.

This book will show you how, for it is simply a logical,tested plan for training you to index your memory scientifically, much along the lines of a filing system. I call it The Mental Filing System.

There is nothing new in the idea of a memory system; men have been developing methods of remembering since the days of Cicero. I have based my method on the fundamental principles laid down by these earlier systems, modifying them by the practical application of twenty years of actual teaching and use. You can start using it immediately, applying it to everyday situations.

Why do you forget? The reason for most of the annoying instances of forgetting is that you do not take the trouble to connect new information with some fact you already know. Isolated facts drop out of the mind quickly, but if you file new knowledge in relation to something already established in your mind, you will retain it and be able to refer to it whenever you need it. It is simply a matter of making a special use of your power of association, which is the beginning of all learning processes.

William James said, “In mental terms, the more other facts a fact is associated with in the mind, the better possession of it our memory retains. Each of its associates becomes a hook to which it hangs, a means to fish it up by when sunk beneath the surface.” Association is making mental hooks from which you may fish facts out of your mind as you require them. This Mental Filing System will provide the mental hooks upon which to hang, or file, anything you want to remember.”

TABLE OF CONTENTS:

PART I
THE MENTAL FILING SYSTEM
1. THE SECRET OF A MENTAL FILING SYSTEM THAT REALLY WORKS 13
2. HOW TO GET YOUR FIRST FIVE MENTAL HOOKS 17
3. LET’S START FIRST WITH SOMETHING SIMPLE 23
4. MAKING YOUR OWN MENTAL IMAGES 29
5. HOW TO REMEMBER WHAT YOU READ 33
6. FIVE MORE KEYS THAT UNLOCK MEMORY 37
7. WHAT MUST I REMEMBER TO DO TODAY? 41
8. HOW WILL I REMEMBER TO REMEMBER? 49
9. FIVE LITTLE WORDS THAT INCREASE YOUR MEMORY BY A THIRD 53
10.  A SHOPPING LIST A WOMAN CAN’T FORGET 59
11. HOW SALESMEN SELL THEIR MEMORIES FOR CASH 67
12. THE ART OF FORGETTING THE RIGHT THINGS 73
13. CASE HISTORY OF A MEMORY AND HOW IT GREW 79
14. How TO SPEAK IN PUBLIC WITHOUT NOTES 83
15. BAITING YOUR MENTAL HOOKS FOR BETTER WRITING 91
16. THE COST OF FORGETTING THE WRONG THINGS 95
17. THE STUDENT REMEMBERS THROUGH SCHOOL AND COLLEGE 103
18. HOW TO REMEMBER NUMBERS 111
19. NOW YOU HAVE 100 MENTAL HOOKS! 115
20. INTERESTING FACTS AND HOW TO RECALL THEM 119

PART II
HOW TO REMEMBER NAMES AND FACES
1. HOW GOOD IS YOUR MEMORY FOR NAMES AND FACES? 125
2. THERE’S GOLD IN THOSE NAMES 153
3. HOW TO GET THE NAME STRAIGHT 159
4. THE KIND OF REPETITION THAT RAPS IT IN 163
5. FASTENING FACES IN YOUR MIND 167

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How To Break Your Success Barrier (1962)

How To Break Your Success Barrier (1962)

Title: “How To Break Your Success Barrier”
Author: HANS PETER GRAVENGAARD
Publisher: THE NATIONAL UNDERWRITER, Ohio
Year of Publication: 1962
Pages: ~194
LOC Catalog Entry: http://lccn.loc.gov/62005887
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term

EXCERPT:

“What Do You Want?

“WHAT do you want more than anything else in the world?”

I have asked that question many, many times during the last fifteen years, from friend and stranger alike, during extensive business and speaking trips from coast to coast.

And invariably the answer has been the same: “I want more than anything else in the world to be successful in my work!”
Well, there you have it in a nutshell. Men and women everywhere want, more than anything else in the world, to be successful in their work. Nothing else seems quite so important as that. And nothing else can fill the void that settles in one’s heart when success is unattained.

Fortunately, success is within the grasp of everyone. God has blessed every human being on earth with a certain measure of ability. And that talent is sufficient, if intelli-gently developed and utilized, to guarantee success in accordance with one’s ability, training and developed skill — in the words of the Biblical parable: “to every man according to his several ability.”

TABLE OF CONTENTS:

Part I YOUR GREAT POTENTIAL FOR SUCCESS       5
Part II YOUR PHYSICAL RESOURCES FOR SUCCESS     29
Part III YOUR MENTAL RESOURCES FOR SUCCESS     77
Part IV YOUR SPIRITUAL RESOURCES FOR SUCCESS   113
Part V “HOW TO USE THE BOW”  163

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