How to Write Successful Business Letters In 15 Days (1953)
Title: “How To Write Successful Business Letters In 15 Days”
Author: JOHN P. RIEBEL
Publisher: PRENTICE-HALL, INC. Englewood Cliffs, N.J.
Year of Publication: 1953
Pages: ~ 295
Copyright Status: Public Domain in the United States and countries following the rule of the shorter term
“Anyone smart enough to hold down a responsible job in these highly competitive days of specialization can learn to write successful business letters. And it doesn’t take five or ten months to learn how, either. It can be done in just 15 days — in only three weeks of five days each. This book will show you how. If you are the kind of person who doesn’t want to waste time — who wants to learn how to improve his correspondence quickly and surely — you are the precise person I’m writing for.
Ordinarily, books on business letters are organized according to “types” of letters, as if a special technique had to be learned to write each different type. That is not true! There are basic, fundamentals that are common to all types of letters. Learn them and you will be well on your way toward knowing how to write effectively any “type” of letter.
Before you can hope to write a successful letter, you must think friendly, forceful thoughts, and you must develop friendly, forceful attitudes toward your reader. The first week’s study — the first five DAYS — will give you the fundamental attitudes that you need before you can improve your business letters.
Next you will learn how to put your good attitudes or intentions into practice in your business letters. You will learn the necessary skills that will enable you to get across to your reader precisely what you intend to say. The second and third weeks’ study — the last ten DAYS plus the CONCLUSION — will show you how to write more friendly, forceful — more successful — business letters.
Let me have just three weeks of your time, please. Each day read once, twice, three times, if you will, one day’s study. Each day presents just one important new idea summarized by the title of that day’s study. Read over and over the examples until these letters become a part of your own thinking and feeling. When you have digested that day’s thought, go to the next, and so proceed through the entire book. And try to put into practice in each letter you write every principle you learn. If you will do this, you will, at the end of only 15 days, be writing really successful letters. They will flow so easily and smoothly that you will be surprised.
It has been fun writing this book, and I sincerely hope that you will find it the most helpful guide in handling letter-writing problems that you have ever read. I have tried to make you pause and think — and also to pause and laugh a bit. I firmly believe in the salutary effect of well-placed humor, even in the important, serious business of writing business letters.
If you like what I have said, if I have helped you raise the level of your own routine business correspondence, I hope you’ll let me hear from you. And if you have any suggestions or good examples, I would like them, too. To repeat a line from Mr. Carl F. Braun’s letter on page 21: “What we’re all after is to teach people how to write useful letters.” A “useful” letter is one that does the job you intend it to do — it is a successful business letter that will win friends for your company and keep your old customers coming back for more.”
JOHN P. RIEBEL
P.O. Box 187
California State Polytechnic College
San Luis Obispo, California
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